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Show Results For
- All HBS Web
(1,828)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
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- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- June 2008
- Supplement
Mike Corbin: Closing the Corbin-Pacific Case - video
By: John A. Davis and Courtney Sampson
An interview with Mike Corbin wrapping up the Corbin-Pacific case. View Details
Davis, John A., and Courtney Sampson. "Mike Corbin: Closing the Corbin-Pacific Case - video." Harvard Business School Video Supplement 808-707, June 2008.
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- September 2006
- Teaching Note
Trinity Crystal (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (898-066). View Details
- June 2006
- Case
Matthew B. Hunter
By: John A. Davis and Deepak Malhotra
Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
and form teams ("circles"). The guidelines for the effort are spelled out in a 30-page "Constitution" used as the basis for orienting associates to the new form of organizing work. Self-management is not a new idea. For example, it was adopted at... View Details
- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
growing discrepancy (in incomes) will not fix itself, and needs yet another public/private initiative to bring our labor up to global competitiveness." John Stengrevics sounded the call for government involvement this way: Walmart's... View Details
- 03 Apr 2013
- What Do You Think?
Will Women Leaders Influence the Way We Work?
John Croft felt that "the idea of different leadership styles among men and women is poorly thought through . People forget that leadership is about the people being led, not the leader . I think you would only find sex-based... View Details
Keywords: by James Heskett
- 22 Nov 2011
- First Look
First Look: November 22
MaterialsThe Wen Group John A. Davis and Matthew G. PillarHarvard Business School Case 812-034 Three brothers who own and lead a second-generation family business in Hong Kong encounter problems of nepotism... View Details
Keywords: Sean Silverthorne
- 16 Sep 2015
- Op-Ed
The Real Duty of the Board of Directors
interests of the corporation itself. As one of us responded in a recent interview with John Authers of the Financial Times, “The shareholders don’t actually own the corporation. They own shares in the corporation. The corporation owns... View Details
Keywords: by Robert G. Eccles & Tim Youmans
- 2007
- Book
Business Solutions for the Global Poor: Creating Social and Economic Value
By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton
Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero, and Brooke Barton. Business Solutions for the Global Poor: Creating Social and Economic Value. John Wiley & Sons, 2007.
- March–April 1990
- Article
The Costly Bargain of Trade Promotion
By: R. D. Buzzell, J. A. Quelch and W. J. Salmon
Keywords: Trade
Buzzell, R. D., J. A. Quelch, and W. J. Salmon. "The Costly Bargain of Trade Promotion." Harvard Business Review 68, no. 2 (March–April 1990): 141–149.
- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
demand." John Van Slyke commented that "business people have the leadership skills and command over the kind of technology that is needed, (but) the record of business, particularly the financiers, has been to distort health... View Details
- 18 Oct 2011
- First Look
First Look: October 18
between creativity and dishonesty, thus highlighting a dark side of creativity. Anxiety, Advice, and the Ability to Discern: Feeling Anxious Motivates Individuals to Seek and Use Advice Authors:F. Gino, A. Wood, and M. Schweitzer... View Details
Keywords: Sean Silverthorne
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
forthcoming Journal of Political Economy Reserve Design: Unintended Consequences and the Demise of Boston's Walk Zones By: Dur, Umut, Scott Duke Kominers, Parag A. Pathak, and Tayfun Sönmez Abstract—Admissions policies often use reserves... View Details
Keywords: Carmen Nobel
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- January 2013 (Revised March 2015)
- Case
Hudson Yards—The Other Side of the Tracks?
By: Christopher M. Gordon, John D. Macomber, A. Eugene Kohn and Lisa Strope
Stephan Ross, CEO of Related Companies, is considering an opportunity to invest $1 billion for the air rights over the Hudson Rail Yards in New York City. The investment would allow Related to build a platform over the operating rail tracks and develop this blighted... View Details
Keywords: Real Estate; Property; Growth and Development Strategy; Urban Development; Real Estate Industry; New York (city, NY)
Gordon, Christopher M., John D. Macomber, A. Eugene Kohn, and Lisa Strope. "Hudson Yards—The Other Side of the Tracks?" Harvard Business School Case 213-040, January 2013. (Revised March 2015.)