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  • All HBS Web  (9,830)
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  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
  • October 1978 (Revised December 1980)
  • Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details
Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe
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Ward, L. Scott. "Club Mediterranee." Harvard Business School Case 579-061, October 1978. (Revised December 1980.)
  • July 2013 (Revised May 2024)
  • Case

BMVSS: Changing Lives, One Jaipur Limb at a Time

By: Srikant Datar and Saloni Chaturvedi
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry; India; Asia
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Datar, Srikant, and Saloni Chaturvedi. "BMVSS: Changing Lives, One Jaipur Limb at a Time." Harvard Business School Case 114-007, July 2013. (Revised May 2024.)
  • August 2018 (Revised June 2019)
  • Case

Oaktree: Pierre Foods Investment

By: Victoria Ivashina and Mike Harmon
This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details
Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring
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Ivashina, Victoria, and Mike Harmon. "Oaktree: Pierre Foods Investment." Harvard Business School Case 219-018, August 2018. (Revised June 2019.)

    Tiona W. Zuzul

    Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details

    • February 2012
    • Case

    Kent Chemical: Organizing for International Growth

    By: Christopher A. Bartlett and Laura Winig
    In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on... View Details
    Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; Multinational Firms and Management; Organizational Design; Management Practices and Processes; Organizational Structure; Corporate Strategy; Organizational Culture; Global Strategy; Chemical Industry; United States
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    Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.

      Marco Iansiti

      Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

      Prof. Iansiti's research examines the digital transformation of companies and... View Details

      Keywords: automotive; computer; e-commerce industry; electronics; fiber optics; high technology; information; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
      • March 2022
      • Case

      In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent

      By: Lauren Cohen, Grace Headinger and Pierre Marchesseault
      To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020.... View Details
      Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana
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      Cohen, Lauren, Grace Headinger, and Pierre Marchesseault. "In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent." Harvard Business School Case 222-073, March 2022.
      • November 2017
      • Teaching Note

      Facebook Fake News in the Post-Truth World

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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      Wells, John R., and Gabriel Ellsworth. "Facebook Fake News in the Post-Truth World." Harvard Business School Teaching Note 718-456, November 2017.
      • 15 Nov 2010
      • Lessons from the Classroom

      Connecting Goals and Go-To-Market Initiatives

      Aligning Strategy and Sales, to give us a glimpse into how it's done. Working Knowledge: Why is it so important for companies to create a stronger connection between their strategic priorities and their... View Details
      Keywords: by Sean Silverthorne; Retail
      • August 2023
      • Case

      BYD, China, and Global Electric Vehicle Rivalry

      By: Cynthia A. Montgomery and Max Hancock
      In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details
      Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea
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      Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
      • August 2022
      • Background Note

      Retail Media Networks

      By: Eva Ascarza, Ayelet Israeli and Celine Chammas
      In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
      Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
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      Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
      • 2011
      • Casebook

      Transnational Management: Text Cases and Readings in Cross Border Management

      By: Christopher A. Bartlett and Paul W. Beamish
      Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the... View Details
      Keywords: Experience and Expertise; Economy; Framework; Cross-Cultural and Cross-Border Issues; Global Strategy; Management; Problems and Challenges; Situation or Environment; Strategy; Competition
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      Bartlett, Christopher A., and Paul W. Beamish. Transnational Management: Text Cases and Readings in Cross Border Management. 6th ed. Burr Ridge, IL: McGraw-Hill/Irwin, 2011.

        Michael E. Porter

        Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

        Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
        • 26 Sep 2023
        • Book

        Digital Strategy: A Handbook for Managing a Moving Target

        and integrating it into other products that form an integral part of ecosystems or when it is delivered through platform marketplaces (Cusumano et al., 2019a), the product’s relevant market and the logic of... View Details
        Keywords: by Dina Gerdeman; Information Technology; Technology
        • February 2013 (Revised September 2013)
        • Case

        Elasto Therm: The Next Step

        By: Jim Sharpe and James Weber
        Julia and Nate Burstein were living their dream running their own business and balancing the demands between their work and family obligations while creating a company that was responsive to their employees' and their customers' needs. The Bursteins had joined a large... View Details
        Keywords: Entrepreneurial Management; Entrepreneurs; Pricing; Pricing Policies; Pricing Strategy; Pricing Structure; Sales Force Management; Acquisitions; Work/family Balance; Family-owned Business; Entrepreneurship; Growth and Development Strategy; Expansion; Work-Life Balance; Manufacturing Industry; Rubber Industry; United States
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        Sharpe, Jim, and James Weber. "Elasto Therm: The Next Step." Harvard Business School Case 813-030, February 2013. (Revised September 2013.)
        • August 2021 (Revised March 2024)
        • Case

        Danaher Corporation (Abridged)

        By: Bharat Anand, David J. Collis and Sophie Hood
        Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details
        Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Corporate Strategy; Value Creation; Mergers and Acquisitions; Competitive Strategy
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        Anand, Bharat, David J. Collis, and Sophie Hood. "Danaher Corporation (Abridged)." Harvard Business School Case 722-370, August 2021. (Revised March 2024.)
        • July 2008
        • Case

        Hilton Hotels: Brand Differentiation through Customer Relationship Management

        By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
        This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
        Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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        Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
        • December 2017 (Revised March 2018)
        • Case

        Kellogg Company/eighteen94 capital

        By: David Bell, Damien McLoughlin and Natalie Kindred
        With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
        Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand & Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America
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        Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
        • May 2020
        • Teaching Note

        Edward Jones: Implementing the Solutions Approach

        By: David J. Collis
        Teaching Note for HBS Case No. 719-411.Updates the classic Edward Jones strategy case as the firm shifts to a new "Solutions" business model from its previous "product" model in response to changes in the brokerage industry, technology and demographics, and its own... View Details
        Keywords: Management; Strategy; Value; Business Model; Financial Services Industry; North and Central America
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        Collis, David J. "Edward Jones: Implementing the Solutions Approach." Harvard Business School Teaching Note 720-456, May 2020.
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