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  • October 1990 (Revised May 1991)
  • Case

McConnell Salmon

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • October 1990 (Revised June 1991)
  • Case

SugarPol

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Related
  • October 1990 (Revised April 1991)
  • Case

RU 486 (A)

By: Joseph L. Badaracco Jr.
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States
Related
  • September 1990 (Revised November 1990)
  • Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg
Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry
Related
  • September 1990 (Revised May 1991)
  • Case

George A. Hormel & Co.

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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  • August 1990
  • Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser
Keywords: Advertising; Media; Strategy; Food and Beverage Industry
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  • July 1990
  • Case

Food Science Corp. (FSC)--Cholesterol Extraction and Other Technology Applied to Health Hazards in the Food Chain

By: Ray A. Goldberg
Keywords: Food; Health Care and Treatment; Science; Food and Beverage Industry; Food and Beverage Industry
Related
  • June 1990
  • Teaching Note

Evans Food Corp. (Abridged), Teaching Note

By: James E. Austin and Tomas Otto Kohn
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  • June 1990 (Revised June 2004)
  • Teaching Note

Nestle Alimentana S.A. -- Infant Formula (Abridged) TN

By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-590-070). View Details
Keywords: Nutrition; Food and Beverage Industry
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  • June 1990
  • Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Keywords: Product Launch; Food and Beverage Industry
Related
  • 16 Jun 1990
  • Lecture

Dainippon Ink and Chemicals Co., Inc

By: W. Carl Kester
Keywords: Chemical Industry
Related
  • June 1990 (Revised September 1992)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

By: Lynda M. Applegate
Teaching Note for (9-187-123). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
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  • June 1990 (Revised September 1992)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

By: Lynda M. Applegate
Teaching Note for (9-190-071). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
Related
  • June 1990 (Revised August 1994)
  • Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
Related
  • June 1990
  • Case

Coors and ""60 Minutes""

By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
Related
  • June 1990 (Revised April 1993)
  • Teaching Note

Novo Industri A/S--1981, Teaching Note

By: W. Carl Kester
Teaching Note for (9-286-084). View Details
Keywords: Chemical Industry; Chemical Industry; Denmark; United States
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  • May 1990 (Revised February 1993)
  • Teaching Note

Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note

By: W. Carl Kester
Keywords: Food and Beverage Industry
Related
  • May 1990
  • Case

PepsiCo and Madonna

By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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  • May 1990 (Revised August 1990)
  • Case

Campbell Soup Co.

By: Steven C. Wheelwright
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry
Related
  • April 1990 (Revised September 1994)
  • Supplement

Frito-Lay, Inc.: HHC Project Follow-Up

By: Lynda M. Applegate
Keywords: Projects; Food and Beverage Industry
Related

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