Food and Beverage Stores - Publications - Faculty & Research - Harvard Business School

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2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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December 1992
Case

Nestle Italy

By: John A. Quelch

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details

Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and... View Details

Keywords: by Martha Lagace

December 2010
Teaching Note

VeeV on the Rocks? (TN)

By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason

Teaching Note for 410006. View Details

Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry

February 1987 (Revised November 1991)
Supplement

Distillers Company plc (D)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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February 1987 (Revised November 1991)
Supplement

Distillers Company plc (B)

By: W. Carl Kester and Richard P. Melnick

Keywords: Food and Beverage Industry

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April 2007
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain (TN)

By: Ray A. Goldberg and Jessica Droste Yagan

Teaching Note to (907-414). View Details

Keywords: Food and Beverage Industry

November 2005 (Revised November 2006)
Supplement

Pine Ridge Winery, LLC Global Environment (B)

By: Joseph B. Lassiter III and Lauren Barley

Keywords: Food and Beverage Industry

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Food and Beverage Industry; Food and Beverage Industry

October 1999 (Revised October 2000)
Case

Coca-Cola Company (A), The

By: David F. Hawkins

In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details

Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Food and Beverage Industry; Food and Beverage Industry

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

"consumer choice and honest competition are usually achieved without a public provider. We don't need government-run grocery stores or government-run gas stations to ensure that Americans can buy View Details

Keywords: by Jim Heskett; Health

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

discreet—smartphones are easily concealed. A banning policy often itself causes escalation of a conflict. “The video that this store doesn’t want you to see!” is that much more likely to get attention. And... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

April 2010
Teaching Note

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [410021]. View Details

Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China

January 2003 (Revised May 2003)
Case

Newport Creamery (B)

By: Paul W. Marshall and Todd H Thedinga

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United States

October 1994
Supplement

Frito-Lay, Decision Support System Software: Windows Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms; Food and Beverage Industry

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May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

June 2011
Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman

Teaching Note for 511001. View Details

Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

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November 2004
Case

Innocent Drinks

By: William A. Sahlman and Dan Heath

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details

Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

February 1998 (Revised June 2000)
Case

Delamere Vineyard

Delamere Vineyard is a small, integrated winemaking business in Tasmania, specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson, Delamere's owner and winemaker, manages and operates the vineyard and winery largely alone. His products have... View Details

Keywords: Plant-Based Agribusiness; Quality; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Australia

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