Publications

Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry

15 Mar 2017
News

Trust Me, I'm Your Smartphone

30 Mar 2021
Video

Hive Health Co-Grand Prize Winner 2021 New Venture Competition Student Business Track

February 2003
Case

Dubai Ports Authority (A)

The Dubai Ports Authority (DPA) wishes to digitize many of the documents it shares with its external partners, including shipping lines and agents, merchants, and the country's customs authority. DPA also wishes to automate the many document transmissions related to... View Details

Keywords: Communication Technology; Information Technology; Cooperation; Globalized Markets and Industries; Shipping Industry; Dubai

24 Dec 2011
News

As Kodak struggles, Eastman Chemical thrives

20 May 2016
News

The Real Lessons From Kodak’s Decline

14 Nov 2024
Video

Leading with AI Session: Opening Remarks

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Ecosystems

By: Carliss Y. Baldwin

The purpose of this chapter is to lay the groundwork for a comprehensive theoretical investigation of open platform systems. To do this, we must first recognize that, although there is a strong family resemblance among all platform systems, there are different types of... View Details

Keywords: Open Platforms; Business Ecosystems; Information Technology; Organizational Design; Industry Structures; Digital Platforms

SSRN

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August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

May 27, 2022
Article

How 'Digital Nomad' Visas Can Boost Local Economies

By: Prithwiraj Choudhury

More and more companies are offering their employees the option to “work from anywhere,” whether in their home office, in another state, or even halfway around the globe. A growing group of remote professionals are taking the “anywhere” in work-from-anywhere to new... View Details

Keywords: Remote Work; COVID-19 Pandemic; Collaboration; Work-Life Balance; Human Resources; Collaborative Innovation and Invention

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winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

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25 Apr 2022
Video

IFC Intro: Hirotaka Takeuchi

Article

Improved Bounds on the Sizes of S.P Numbers

By: Paul Myer Kominers and Scott Duke Kominers

A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details

Keywords: Mathematical Methods

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06 Nov 2019
Blog Post

Tech Community at HBS

In this Facebook Live conversation about the tech community at HBS, David Homa, the Director of the HBS Digital Initiative, and current students discuss the tech community here and resources available to students looking to learn more or... View Details

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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05 Jun 2020
News

Lessons from Chinese Companies’ Response to Covid-19

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through... View Details

September 1976 (Revised July 1995)
Case

Texas Instruments: Time Products Division

By: Steven C. Wheelwright

Outlines the components of Texas Instruments' low-cost digital watch. Focus is on getting the assembly line running smoothly and efficiently in order to meet production cost and delivery requirements. View Details

Keywords: Cost; Production; Service Delivery; Performance Efficiency; Electronics Industry; Technology Industry