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Publications

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  • 04 Jun 2009
  • Working Paper Summaries

Can a Continuously-Liquidating Tontine (or Mutual Inheritance Fund) Succeed where Immediate Annuities Have Floundered?

Keywords: by Julio J. Rotemberg; Financial Services
  • 16 Dec 2014
  • First Look

First Look: December 16

Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, View Details
Keywords: Sean Silverthorne
  • 15 Jul 2014
  • First Look

First Look: July 15

Working Papers Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements By: Schmidt, William, and Ryan W. Buell Abstract—We examine how people make decisions when the value... View Details
Keywords: Carmen Nobel
  • Web

Resumes & Cover Letters - Alumni

might be, and your unique skill set. The best way to convince employers that you will add value is to show them that you've done it before. Alumni Resume Book Our Alumni Resume Book connects you with... View Details
  • Web

HBS Recruiting Homepage

Create Value How Student-Proposed Internships Can Create Value 20 May 2025 Sign up to participate in events to engage and recruit students for internships View Details
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 01 Aug 2023
  • What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

(iStockphoto/mikkelwilliam) Often the incentives we put in place to stimulate and reward performance produce unexpected behaviors. Causes vary from one individual to another, depending on what each of us View Details
Keywords: by James Heskett
  • January 2021 (Revised March 2021)
  • Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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  • 15 Jan 2013
  • First Look

First Look: January 15

http://wber.oxfordjournals.org/content/early/2012/12/09/wber.lhs031.short?rss=1 Do Analysts Add Value When They Most Can? Evidence from Corporate Spinoffs Authors:Feldman, Emilie R., Stuart C. Gilson, and... View Details
Keywords: Sean Silverthorne
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2013
  • First Look

First Look: October 29

visualization, a lens to assess existing competitive offerings, the creation of potential customer personas, and imagining a "hero's journey." When combined, these analyses allow designers to... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2023
  • Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health
  • 13 Nov 2012
  • First Look

First Look: November 13

813-019 The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers.... View Details
  • 01 Nov 2017
  • What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

control, questionable organizational (particularly human resource management) practices, and human behavior traits in general. As “Former Employee” put it, “much of the language in the Visions and View Details
Keywords: by James Heskett; Banking
  • June 2002
  • Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California
Related
  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace... View Details
Keywords: by John Quelch
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

The result is measured in terms of outcomes that may be more or less than we expected, just as customer satisfaction is measured in terms of whether our expectations were met or exceeded. But how many of us take time out periodically to... View Details
Keywords: by James Heskett