Filter Results:
(1,345)
Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
"... we need a carefully crafted, long term 'Social Engineering' campaign to transform the common mindset of people to foster a culture of thrift and prudence...." Others favored and suggested nudges. Peter Ubel argued that... View Details
Keywords: by Jim Heskett
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
partnership (in which vendor and customer share cost reductions). The company measured its success rate by the number of requests for proposal it received that sought a sole-source relationship. The consumer bank conducted a major sales View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
W.A. Edwards, 1892). Full text available as a networked resource. Davis, Malcolm W. The Loan Shark Campaign (New York: Divison of Remedial Loans, Russell Sage Foundation, 1914). Fitzgerald, Thomas J., and Richard Theodore Ely. Mortgages... View Details
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
tours of the space in December. Chicago Alumni Host Webinar on Hispanic Star Campaign More than 40 HBS alumni from seven alumni clubs joined the HBS Club of Chicago in celebrating Hispanic Heritage Month on October 6, with a webinar... View Details
Keywords: Margie Kelley
- 27 Oct 2020
- News
HBS Votes
tools to provide direct operational support to election officials, tracked misinformation campaigns that undermine the integrity of US elections, and worked to fill the gap in poll workers and other election resources. (More information... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 10 Feb 2003
- Research & Ideas
Women at Work
"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details
Keywords: by Wendy Guild
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
Rogers In a self-indulgent moment in his late 20s, Gary Rogers (MBA ’68) bought a Porsche, a flashy status symbol befitting his standing at the time as a well-paid McKinsey consultant. It turned out to be the single most important purchase of his life. Five years... View Details
- 23 Jun 2020
- Book
Beginning America Over Again with a New Electoral System
spread the ideas of Final-Five Voting, scaling a few early innovators into a coast-to-coast campaign of universal adoption and action. Thanks to the upstart laboratories of democracy that have shown us the way (in victory and defeat), we... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
criticized as manipulative or exploitative, March of Dimes posters featuring cute children that were also clearly afflicted with polio (the original poster children) were effective. A strategy of "porch light" fundraising campaigns... View Details
Keywords: Re: Gunnar Trumbull
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
National Campaign to Prevent Teen Pregnancy, and the September 11th Fund. We asked Wei-Skillern to discuss the book and its practical applications for business leaders. Sean Silverthorne: Why did you and your coauthors write this book?... View Details
Keywords: by Sean Silverthorne
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
position. Now, “it’s the CEO, not the company, weighing in on the issues,” says Toffel, who is also Faculty Chair of the HBS Business and Environment Initiative. “Second, it’s conducted in public—it’s not related to backroom dealing, lobbying, or View Details
Keywords: by Michael Blanding
- 13 Mar 2018
- First Look
March 13, 2018
No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/715035-PDF-ENG Harvard Business School Case 118-076 Whole Foods and JANA Partners In 2017, JANA Partners decided to launch an activist campaign at... View Details
Keywords: Sean Silverthorne
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
money spent on outreach and education campaigns leads to fewer workplace violations. Berkowitz says she experienced firsthand the power that an academic study can have with a 2012 influential research paper co-written by Toffel, UC... View Details
Keywords: by Michael Blanding