Publications

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich,... View Details

Keywords: Sean Silverthorne

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details

Keywords: by Robert G. Eccles & George Serafeim

June 2023
Teaching Note

From Cradle to Heaven: Taikang Insurance Group

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 320-088. The case explores the rise of Taikang Insurance Group and its quest to be a leader of one of China's fastest-growing industries. Due to China's underdeveloped social welfare state, Taikang saw an opportunity for the private... View Details

Keywords: Health Care and Treatment; Government and Politics; Health Industry; China

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

Web

Live from Klarman Hall - Alumni

Population, and Data Science Harvard T.H. Chan School of Public Health Nicolò Fusi General Manager Microsoft Research Sham Kakade Co-Director Harvard University Kempner Institute Armen Mkrtchyan Origination Partner Flagship AI and View Details

February 2003 (Revised December 2006)
Case

Toys "R" Us (A)

By: Michael G. Rukstad, Dennis A. Yao and Cate Reavis

In 1992, Toys "R" Us, the pioneer of the "category killer" retail format, faced significant competitive threats from mass discounters and warehouse clubs and was losing market share. This case explores the dynamic sustainability of Toys "R" Us's retailing model, its... View Details

Keywords: Risk Management; Competition; Supply and Industry; Power and Influence; Retail Industry; United States

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

Web

Site Map

Project Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Foundry Global Health Care Impact Investments... View Details

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

businesses afford to exclude the roughly one in three working Americans with criminal records from the economy? In a case study, Paul Gompers explores the challenges a social justice startup encounters in helping the formerly... View Details

Article

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman

This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details

Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States

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Web

Placement - Doctoral

race employee resource groups in tech Advisors: Robin J. Ely (Chair), Lakshmi Ramarajan , and Michele Lamont 2020 Yanhua Bird Organizational Behavior, 2020 Placement: Boston University, Questrom School of Management Dissertation: Social... View Details

Teaching Interest

Overview

By: Christina M. Wallace

Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

Keywords: Innovation and Management; Entrepreneurship; Marketing; Marketing Communications; Creativity; Communication Strategy

2014
Book

The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality.

By: Robert G. Eccles and Michael P. Krzus

The Integrated Reporting Movement explores the meaning of the concept, explains the forces that provide momentum to the associated movement, and examines the motives of the actors involved. The book posits integrated reporting as a key mechanism by which... View Details

Keywords: Integrated Reporting; Integrated Corporate Reporting; Society

October 2023 (Revised November 2023)
Case

Rheaply: Circularity For Every Business

By: Rembrand Koning and Alicia Dadlani

In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details

Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago