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12 Nov 2013
News

Innovation Can't be Measured in Dollars: Harvard Prof Stefan Thomke

October 1989 (Revised June 1993)
Case

Texas Eastman Co.

By: Robert S. Kaplan

The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details

Keywords: Quality; Information Technology; Reports; Business or Company Management

February 1984 (Revised March 1991)
Case

Sof-Optics, Inc. (B)

Involves the introduction of a technology which almost completely eliminates direct labor for a major segment of the product line. The technology is unproven though, and requires managing the learning process. The teaching objective is to review the differences in... View Details

Keywords: Technology; Change Management; Production; Performance Capacity

May 1980
Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details

Keywords: Decision Making; Product Launch; Product Development

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

Rebecca A. Karp

Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

October 1994 (Revised November 1994)
Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details

Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry

October 1991 (Revised October 2004)
Case

Hilton Manufacturing Company

By: William J. Bruns Jr.

A professional manager is hired by a small manufacturing company after the president discovers he made poor decisions. One product appears to be unprofitable, whereas the product sold in highest volume is under competitive price pressure. A crude cost accounting system... View Details

Keywords: Cost Accounting; Asset Pricing; Problems and Challenges; Risk and Uncertainty; Decisions; Governance Controls; Performance Effectiveness; Business Strategy; Two-Sided Platforms; Fair Value Accounting; Manufacturing Industry

November 1978 (Revised June 1985)
Case

Hanson Industries (B)

By: William J. Bruns Jr. and Julie H. Hertenstein

Provides a complete description of the processes used in preparing a budget (annual operating plan). Starting with basic product line decisions, management prepares a budget that integrates production and marketing within constraints of financial feasibility. The... View Details

Keywords: Production; Negotiation; Marketing; Financing and Loans; Budgets and Budgeting; Planning

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry

November 1989 (Revised November 1999)
Case

Automatic Data Processing: The EFS Decision

By: Robert L. Simons and Hilary Weston

Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details

Keywords: Business Units; Strategic Planning; Management Systems; Accounting; Acquisition

Video

Dr. R.S. Sodhi

Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), expresses his views on plant-based milk products and assesses the environmental sustainability of the dairy industry. View Details

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

Article

What It Takes to Reshore Manufacturing Successfully

By: Willy C. Shih

The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details

Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China

Register to Read

March 2001 (Revised August 2003)
Case

Wilkerson Company

By: Robert S. Kaplan

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details

Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia

1998
Case

Nucor Corporation (A)

By: Vijay Govindarajan

Under the leadership of CEO Ken Iverson, Nucor thrived. Nucor's structure was decentralized, with only four management layers. Only 22 employees worked at the corporate headquarters; plants were located in rural areas across the U.S. and the general manager of each... View Details

Keywords: Organizational Change and Adaptation; Organizational Structure; Business Strategy

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