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  • August 2007 (Revised November 2010)
  • Case

Grand Central Publishing

By: Anita Elberse
In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
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  • Web

About the Center - Christensen Center for Teaching & Learning

Projects & Media Biography Clare Flaherty Manager, Projects & Media Clare Flaherty is the Christensen Center's Manager of Projects and Media. Clare is responsible for the all of the center's multimedia... View Details

    Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

    One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.

    Over a decade ago, renowned innovation... View Details
    • 19 Mar 2013
    • First Look

    First Look: March 19

    recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details
    Keywords: Sean Silverthorne
    • 13 Oct 2010
    • First Look

    First Look: October 13, 2010

    advertiser of establishing a relationship with an agency and pecuniary economies of scale available from providing media services. The key predictions of the model are supported by an econometric analysis of cross-sectional and pooled... View Details
    Keywords: Sean Silverthorne
    • 07 Feb 2012
    • First Look

    First Look: February 7

    appetite for social media companies, LinkedIn is the lamp bearer among U.S. companies in that industry that are considering tapping into public markets. The case can serve to illustrate the challenges of valuing an early-stage high-growth... View Details
    Keywords: Sean Silverthorne
    • Web

    About Us - HBS Working Knowledge

    business topics and industries long before they make their way into mainstream practice. In addition to our website, Working Knowledge publishes on social media and through a variety of content-sharing partnerships. Who We Are Danielle... View Details

      John A. Quelch

      John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

      Keywords: media; media; media; media; media; media; media; media; media; media; media; media; media; media
      • 04 Jun 2024
      • Research & Ideas

      Navigating Consumer Data Privacy in an AI World

      such as whether credit card information or social security numbers were at risk of being leaked. However, following the Cambridge Analytica scandal, society has become more aware that the misuse of personal but public information can pose significant risks, not only to... View Details
      Keywords: by Rachel Layne; Technology; Information Technology
      • 19 Dec 2023
      • Research & Ideas

      15 Podcast Episodes That Grabbed Listeners in 2023

      microcosm for the future of media and information. Muhammad Ali: A Case Study in Purpose-Driven Decision Making Muhammad Ali, born Cassius Marcellus Clay Jr., rose from a poor family in segregated Louisville, Kentucky, to international... View Details
      Keywords: by Danielle Kost
      • August 2018 (Revised February 2023)
      • Case

      Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

      By: Jill Avery and Ayelet Israeli
      As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
      Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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      • 01 Oct 2001
      • Research & Ideas

      How To Make Restructuring Work for Your Company

      companies recognize the need to restructure too late, when fewer options remain and saving the company may be more difficult. Scott Paper's new CEO was widely criticized in the news media for the magnitude of the layoffs he ordered.... View Details
      Keywords: by Stuart C. Gilson
      • 05 Apr 2011
      • First Look

      First Look: April 5

        PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest self-service technology transactions is... View Details
      Keywords: Sean Silverthorne
      • September 2016
      • Article

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
      Keywords: Internet and the Web; Digital Marketing
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      • 22 Nov 2011
      • First Look

      First Look: November 22

      seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social... View Details
      Keywords: Sean Silverthorne
      • 31 Mar 2008
      • HBS Case

      JetBlue’s Valentine’s Day Crisis

      reported in the media as the airline's problems. The policy offers explicit compensation for a variety of departure delays and onboard ground delays. It even promises $1,000 if, through overbooking, a customer is involuntarily bumped from... View Details
      Keywords: by Julia Hanna; Air Transportation
      • Web

      Faculty & Research - Race, Gender & Equity

      of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and broadcast media outlets. Life &... View Details
      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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      • TeachingInterests

      Competing with Social Networks

      MBA EC 1217

      Career Focus

      Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

      • Web

      Social Enterprise - Faculty & Research

      financing models for the non-profit sector. Recent Publications Khabar Lahariya By: Ranjay Gulati and Kanika Jain June 2025 | Case | Faculty Research Founded and run entirely by women, Khabar Lahariya was a leading digital media portal,... View Details