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  • All HBS Web  (3,127)
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  • 1998
  • Working Paper

Diversification and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann
Keywords: Risk Management; Diversification; Television Entertainment; Media and Broadcasting Industry; United States
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Eisenmann, Thomas R. "Diversification and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-003, July 1998.
  • October 1977 (Revised May 1993)
  • Teaching Note

WJAC (B): Financing a Growing Organization, Teaching Note

By: Regina E. Herzlinger
Keywords: Corporate Finance; Media and Broadcasting Industry
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Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization, Teaching Note." Harvard Business School Teaching Note 178-097, October 1977. (Revised May 1993.)
  • November 1986 (Revised April 1993)
  • Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details
Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States
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Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)
  • December 2001
  • Background Note

Reporting on Agribusiness in the 21st Century

By: Ray A. Goldberg and Anne M Fitzgerald
Agriculture is not what it used to be. Neither is coverage of the industry by news organizations. A century ago, about 40% of the U.S. population lived on the farm, and one in three U.S. jobs was tied to agriculture. It made sense for daily newspapers to cover farming... View Details
Keywords: Agribusiness; Newspapers; Media; Perception; Change; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Anne M Fitzgerald. "Reporting on Agribusiness in the 21st Century." Harvard Business School Background Note 902-421, December 2001.
  • February 2014 (Revised August 2014)
  • Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Europe; United States; Japan; China
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Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a social View Details
Keywords: by Sean Silverthorne
  • March 22, 2024
  • Article

It’s Time to Give Up on Ending Social Media’s Misinformation Problem

By: Scott Duke Kominers and Jesse Shapiro
Keywords: Social Media; Lawsuits and Litigation; Information Publishing; Policy
Citation
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Kominers, Scott Duke, and Jesse Shapiro. "It’s Time to Give Up on Ending Social Media’s Misinformation Problem." The Atlantic (website) (March 22, 2024).
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 27 May 2014
  • First Look

First Look: May 27

  Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
  • May 2021
  • Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg
Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States
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Sebenius, James K., and Isaac Silberberg. "Paul Levy: Confronting a 'Corporate Campaign' (B)." Harvard Business School Supplement 921-011, May 2021.
  • May–June 2024
  • Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
  • March 1982 (Revised August 1988)
  • Case

Duncan Field (A)

Duncan Field, having left employment in the cable television industry, is attempting to find and buy a cable system with a financial backer. Traces Duncan's career path preparing for this move, shows development of his financial backing, follows his search, and... View Details
Keywords: Entrepreneurship; Personal Development and Career; Media and Broadcasting Industry
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Thurston, Philip H., Richard O. von Werssowetz, and H. Irving Grousbeck. "Duncan Field (A)." Harvard Business School Case 382-137, March 1982. (Revised August 1988.)
  • July 1972 (Revised September 1985)
  • Case

Saturday Evening Post (Revised)

Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details
Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States
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Christensen, C. R., and John Wynne. "Saturday Evening Post (Revised)." Harvard Business School Case 373-009, July 1972. (Revised September 1985.)
  • June 2024
  • Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
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Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
  • 2016
  • Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
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Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
  • December 2010 (Revised March 2011)
  • Teaching Note

Comcast Corporation

By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
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Elberse, Anita. "Comcast Corporation." Harvard Business School Teaching Note 511-085, December 2010. (Revised March 2011.)
  • April 2006 (Revised November 2006)
  • Case

Livedoor

By: Robin Greenwood and Michael Schor
The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details
Keywords: Stock Shares; Internet and the Web; Ethics; Television Entertainment; Behavioral Finance; Corporate Finance; Media and Broadcasting Industry; Japan
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Greenwood, Robin, and Michael Schor. "Livedoor." Harvard Business School Case 206-138, April 2006. (Revised November 2006.)
  • March 2005 (Revised November 2005)
  • Teaching Note

Bertelsmann AG (TN)

By: Bharat N. Anand
Teaching Note to (9-703-405). View Details
Keywords: Media and Broadcasting Industry
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Anand, Bharat N. "Bertelsmann AG (TN)." Harvard Business School Teaching Note 705-417, March 2005. (Revised November 2005.)
  • December 2003
  • Case

Fox and the NFL-1998

By: Bharat N. Anand and Catherine M. Conneely
In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show... View Details
Keywords: Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry
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Anand, Bharat N., and Catherine M. Conneely. "Fox and the NFL-1998." Harvard Business School Case 704-444, December 2003.
  • August 1999 (Revised March 2000)
  • Case

Taran Swan at Nickelodeon Latin America (D)

By: Linda A. Hill and Kristin Doughty
Supplements the (A) case. View Details
Keywords: Media and Broadcasting Industry; Latin America
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Hill, Linda A., and Kristin Doughty. "Taran Swan at Nickelodeon Latin America (D)." Harvard Business School Case 400-039, August 1999. (Revised March 2000.)
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