Publications

09 Jul 2014
News

Why Julia White Could Be the Fresh Face of a 'New Microsoft'

Keywords: Microsoft; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

26 May 2003
Research & Ideas

What Your Competition is Telling You

discover that our skills weren't necessarily honed to respond precisely to customer demand, our technologies weren't all they should be, and our manufacturing wasn't as efficient as we'd thought." In his soon-to-be-published book of... View Details

Keywords: by David Stauffer

23 Feb 2015
News

Five HBS Faculty Members Win Awards in Global Case Writing Competition

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

February 2017
Supplement

Truly Human Leadership at Barry-Wehmiller: Video Supplement

By: Jan Rivkin and Dylan Minor

Keywords: Job Cuts and Outsourcing; Values and Beliefs; Organizational Culture; Employees; Business Strategy; Manufacturing Industry

January 1974 (Revised October 1975)
Case

MRC, Inc. (B)

MRC, Inc. faces a decision regarding entry into the production of polyester fiber in competition with much larger firms. An updated version of an earlier case by J.H. McArthur. View Details

Keywords: Competition; Production; Market Entry and Exit; Manufacturing Industry

01 Dec 2013
News

Plugged In

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing manager at Cadillac, Camargo is... View Details

Keywords: Transportation Equipment Manufacturing; Transportation Equipment Manufacturing

12 Jul 2016
First Look

July 12, 2016

Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A View Details

Keywords: Sean Silverthorne

June 2023
Supplement

Graphic Packaging: Project Cowboy (D)

By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov

Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Manufacturing Industry; Manufacturing Industry; United States; North America

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional View Details

Keywords: Sean Silverthorne

03 Aug 2020
News

A Clean Start

electrolyzer, combines electricity and CO2, and splits water to make formic acid, which can be stored like a conventional hydrocarbon liquid (think gasoline). OCO can then manufacture and sell that formic acid to customers who use it... View Details

Keywords: Maureen Harmon

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

January–February 2018 Harvard Business Review More Than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy By: Campbell, Dennis, John Case, and Bill Fotsch Abstract—Fifty years ago a good blue-collar job was with a large View Details

Keywords: Sean Silverthorne

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

February 2023 (Revised June 2023)
Supplement

Graphic Packaging: Project Cowboy (B)

By: Benjamin C. Esty and E. Scott Mayfield

Analyzes the company’s decision on Project Cowboy following the events described in the A Case. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Manufacturing Industry; Manufacturing Industry; United States; North America

February 2023 (Revised February 2023)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

September 1989 (Revised July 1991)
Case

Komatsu: Ryoichi Kawai's Leadership

By: Christopher A. Bartlett

Highlights the role played by Ryoichi Kawai in building a company that was able to challenge industry leader Caterpillar. A rewritten version of an earlier case. View Details

Keywords: Leadership; Management; Growth Management; Competition; Manufacturing Industry

Find at Harvard

April 1999 (Revised March 2002)
Background Note

Aluminum Industry in 1994, The

After reaching all-time highs in excess of $2,500 per ton in 1988 and 1989, aluminum prices fall dramatically in the early 1990s as the former Soviet Union begins exporting far larger quantities of metal. By the beginning of 1994, the price has hit all-time lows (in... View Details

Keywords: Strategy; Demand and Consumers; Price; Supply and Industry; Manufacturing Industry; Soviet Union