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Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- Article
Put the Customer Back in the Boardroom
By: John A. Quelch and Gail J. McGovern
Quelch, John A., and Gail J. McGovern. "Put the Customer Back in the Boardroom." Directors & Boards 27, no. 4 (Summer 2003): 87–88.
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
- 25 Feb 2019
- Blog Post
An Inside Look at the MS/MBA: Engineering Sciences Program - Facebook Live
A live conversation on the MS/MBA: Engineering Sciences joint degree program at Harvard Business School and the Harvard John A. Paulson School of Engineering and Applied Sciences, with HBS Professor Tom... View Details
- 01 Oct 1997
- News
Class of 1997 Graduates with Distinction
proceedings was the presentation of the first-ever Dean's Award for service to the HBS community (see sidebar below). In the late afternoon, a ceremony featuring the remarks of John Crowley (MBA '97) and outgoing HBSAA president Catherine... View Details
- Web
Bibliography - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections
published in 1900). * Cox, John C., and Stephen A. Ross. "The Valuation of Options for Alternative Stochastic Processes." Journal of Financial Economics 3, nos. 1-2 (January/March 1976): 145-166. Cox, View Details
- Article
Building and Valuing Brands in the Nonprofit Sector
By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin
Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277.
- 01 Mar 2017
- News
Alumni Take Cold Calls in New York City
Alumni gathered in New York City in November for a dynamic case discussion — a special benefit for members of the HBS Fund Investors Society. John Quelch, the Charles Edward Wilson Professor of Business Administration at HBS, joined... View Details
- 1999
- Book
Global Marketing Management
By: J. A. Quelch and C. A. Bartlett
Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- Web
Curriculum | MBA
Electives Harvard Business School (2) School of Engineering & Applied Sciences (SEAS) Electives Harvard John A. Paulson School of Engineering and Applied Sciences January Launch Lab / Capstone I Joint Course... View Details
- January 2014 (Revised January 2014)
- Supplement
GlaxoSmithKline in China (C)
By: John Quelch and Margaret L. Rodriguez
Keywords: China; Healthcare; Pharmaceutical Sales; Ethics; Multinational Firms and Management; Pharmaceutical Industry; China
Quelch, John, and Margaret L. Rodriguez. "GlaxoSmithKline in China (C)." Harvard Business School Supplement 514-092, January 2014. (Revised January 2014.) (This case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.)
- 01 Dec 2000
- News
Faculty News
by Rufus W. Lumry III (MBA 1974) to further research in the field of information technology. Others receiving chairs for the first time are Max Bazerman (Jesse Isidor Straus Professor of Business Administration); John View Details
- 03 May 2023
- News
Managing Through Crisis
- Article
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
- 01 Dec 2002
- News
What You Know Depends on Where You Go
to marketing. Senior Lecturer David J. Arnold and Professor John Quelch have studied these beliefs in developing cases for the elective course International Marketing Management. “In the past, a... View Details
- Web
MBA > Academic-experience > Joint Degree Programs > Engineering Sciences | MBA
MS/MBA: Engineering Sciences Joint degree with Harvard John A. Paulson School of Engineering & Applied Sciences through the Graduate School of Arts & Sciences Play Harvard MS/MBA Engineering Sciences Program... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 30 May 2017
- News