Publications

February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

May 2010
Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

May 1991 (Revised July 1992)
Teaching Note

Amalgamated Aluminum Alloy Division, Teaching Note

By: Benson P. Shapiro and John A. Quelch

Keywords: Mining Industry

March 2005
Article

Outsourcing Marketing

By: Gail J. McGovern and John A. Quelch

December 2003
Article

Profit Globally, Give Globally

By: John A. Quelch and V. Kasturi Rangan

Keywords: Profit; Global Range; Philanthropy and Charitable Giving

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details

16 Oct 2014
News

Reducing special-interest influence over government regulation

lead to problems of its own. David A. Moss, the John G. McLean Professor of Business Administration, has helped lead a team of scholars from across the country to examine how to mitigate or prevent... View Details

June 2017
Case

American Family Care

By: John Quelch and Leila Roumani

11 Jul 2005
Research & Ideas

The New International Style of Management

deceptive veneer of familiarity, cultural gulfs and local differences often remain hidden. There is an increasingly international style of management.— John Quelch, HBS Amid these conflicting realities, however, Harvard Business School... View Details

Keywords: by Garry Emmons

01 Oct 1996
News

71 Snapshots

Trading Up — Kenneth D. Brody Creating Miracles — Charles A. Coverdale Kid at Heart — John H. Eyler No Bull — Nancy E. Havens-Hasty Working Behind the Scenes — Alan F. Horn Mastering the Competition —... View Details

September 2015
Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)

By: John Quelch and Sunru Yong

September 8, 1999
Article

Cost of Giving

By: John Quelch and William Conner

05 Sep 2016
News

3 Reasons Why Trump Needs to Start an Advertising Blitz

26 Feb 2016
News

Case Study: Should You Address a Colleague’s Erratic Behavior?

01 Dec 1998
News

Chalsty Fellowship Will Help Black South Africans Attend HBS

When John S. Chalsty (MBA '57) stepped down as CEO of Donaldson, Lufkin & Jenrette last February, his colleagues honored him and commemorated his nearly thirty years of distinguished service at the firm by establishing the View Details

September–October 1996
Article

A Strategic Approach to Managing Product Recalls

By: N. Craig Smith, Robert J. Thomas and John A. Quelch