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Show Results For
- All HBS Web
(6,537)
- People (20)
- News (1,260)
- Research (4,379)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,180)
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may be influenced by fewer and... View Details
Keywords: by James Heskett
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
- May 2004 (Revised March 2005)
- Case
Instant Messaging
By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details
Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry
Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
- August 2002 (Revised February 2005)
- Case
Gillette Company (B): Leadership for Change
By: Rosabeth M. Kanter and James Weber
Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details
Keywords: Business Strategy; Policy; Change Management; Leading Change; Motivation and Incentives; Strategic Planning; Retail Industry
Kanter, Rosabeth M., and James Weber. "Gillette Company (B): Leadership for Change." Harvard Business School Case 303-033, August 2002. (Revised February 2005.)
- 18 Aug 2010
- News
How We Save (and Spend) Now
- 31 Mar 2020
- News
Reinventing the Direct-to-Consumer Business Model
- 21 May 2019
- News
Layaway loans are back, with a new look
- May 2015 (Revised September 2015)
- Case
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch and Qing Xia
The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details
Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan
Quelch, John A., and Qing Xia. "AIP Healthcare Japan: Investing in Japan's Retirement Home Market." Harvard Business School Case 515-102, May 2015. (Revised September 2015.)
- 23 Apr 2019
- Video
Zubale Final Pitch New Venture Competition 2019 Alumni Track
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, Chair of the India-based Godrej Group, discusses the decision to deploy the cash generated by the group’s businesses to acquire consumer products companies in Africa, Asia and Latin America.
View Details- Career Coach
Claire D'Silva
Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what they’re looking for in a candidate. She spent last summer in... View Details
- Career Coach
Ildi Nielsen
and consumer products companies. Ildi also spent 12 years as an Executive Search Consultant in New York and Chicago for financial services firms. She worked with senior executives to build their teams and with a multitude of... View Details
Michael T. Moynihan
Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details
- Research Summary
Current Research
By: William C. Kirby
Doing business in China in the early 21st century
Chinese companies and consumer markets
Chinese Universities: Leaders of the 21st Century?
The enduring role of State-Owned Enterprises in China
Business, political, and cultural... View Details
- TeachingInterests
Executive Education
By: Shawn A. Cole
Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership,
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Seeing Thought
By: Gerald Zaltman
This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details