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Show Results For
- All HBS Web
(6,395)
- People (36)
- News (2,480)
- Research (2,872)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,291)
Why Tik Tok is Beating YouTube for Eyeball Time
November 2022
Video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore why TikTok raced ahead of other platforms. First,... View Details
The Rise of The Sixes: Interview with CEO and Founder Franci GirardWest!” From the simplest things like deciding what time she was going to wake up in the morning to the big picture of setting company goals, Girard was, and is, in The Sixes driver’s seat which is an... View Details
The HBS Show Must Go On: "STARt-up WARS" Continues Tradition of Smash Hitsmore traditional careers. The cast of more than one hundred actors, singers, dancers, and musicians found plenty of material in the technology and Internet revolution, with... View Details
Keywords: Margie Kelley
Dear Internet: You Are Extraordinary, But Not ExceptionalAll Business is LocalToday's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details
Marshall IndustriesConfounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
Looking Behind Google’s Stand in ChinaGoogle, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's way of thinking, it could do... View Details
Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Studentthere are an infinite number of ways to spend your time learning – each equally compelling but vastly unique and tailored to various learning styles. One of the most powerful ways
Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing VenturesBy: Josh Lerner and Greg Rafert
Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture... View Details
Keywords: Technological Innovation; Venture Capital; Internet and the Web; Investment; Business Startups; Copyright; France; Germany; United States; European Union
Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures." 2012.
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price QuotesBy: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter... View Details
Keywords: Pricing; Price Discrimination; Automobiles; Field Experiment; Information; Fairness; Price; Knowledge Use and Leverage; Internet and the Web; Gender; Service Industry; Auto Industry
Busse, Meghan, Ayelet Israeli, and Florian Zettelmeyer. "Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 75–95.
If You Want to Feel Better, Spend Money on Saving Time
When Your Product Becomes a Commodityspeed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an... View Details
Keywords: by John Quelch
Is the U.S. Manufacturing Renaissance Real?
Online Marketing at Big SkinnyBy: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
Danny ChoWhy was earning your MBA at HBS important to you? Three years ago, I made the difficult decision to leave the US Army and enter the private sector. An MBA was a natural next step because I needed the business skills and credibility, but HBS was the right next step... View Details
Keywords: Nonprofit / Government
Net Neutrality: A Fast Lane to Understanding the Trade-offs
How to Be a Digital Platform Leadercontroversial thing that we discuss in the book is the question of whether platforms need to be curated. Curation would try to eliminate disinformation, fake news, promotion of... View Details
Keywords: by Martha Lagace
Rosenbluth International and Biztravel.comRosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com and integrates the customer support and logistics aspects of service delivery. View Details
Keywords: Horizontal Integration; Internet and the Web; Service Delivery; Acquisition; Travel Industry; United States
Hallowell, Roger H. "Rosenbluth International and Biztravel.com." Harvard Business School Case 800-356, March 2000. (Revised November 2001.)
ClubTools, Inc.By: Paul W. Marshall and Kristin Perry
Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding. View Details
Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction
Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
American International Group, Inc.By: Kenneth A. Froot and Heidi Cruz
American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details
Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention
Froot, Kenneth A., and Heidi Cruz. "American International Group, Inc." Harvard Business School Case 200-026, December 1999.
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