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- All HBS Web
(2,020)
- People (2)
- News (372)
- Research (1,281)
- Events (11)
- Multimedia (14)
- Faculty Publications (902)
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- 01 Jun 2023
- News
Buy Big, Sell Small
cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details
- 19 Apr 2023
- News
A Kick Start for Latin American Startups
to achieve in order to raise a subsequent round." Part of that hands-on guidance comes in the form of market strategy, fundraising, and talent and customer acquisition. It helps that Saggioro Leal and Lemann have an extensive network in... View Details
Keywords: Maureen Harmon
- October 2012 (Revised August 2013)
- Case
Global Unichip Corporation (A)
By: Willy Shih and Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details
Keywords: Abstraction; Value-network; Entry Barriers; Intermediaries; Dis-intermediation; Aggregator; Vertical Specialization; Technology Adoption; Digital Platforms; Competitive Strategy; Corporate Strategy; Horizontal Integration; Vertical Integration; Technological Innovation; Innovation Strategy; Innovation and Management; Industry Structures; Information Infrastructure; Complexity; Information Technology; Semiconductor Industry; Technology Industry; Telecommunications Industry; Taiwan
Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
- Web
Online Business Strategy Course | HBS Online
Highlights Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets... View Details
- June 2018 (Revised April 2021)
- Case
Valuing Snap After the IPO Quiet Period (A)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; ＂DCF Valuation,＂; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (A)." Harvard Business School Case 218-095, June 2018. (Revised April 2021.)
- 01 Dec 2023
- News
Engaging Students More Deeply
Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details
Keywords: April White
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
their product recommendations in a personalized way,” says Yeomans, who co-authored the article with Jon Kleinberg of Cornell University and Anuj Shah and Sendhil Mullainathan, both of the University of Chicago. “The fact that the market... View Details
Keywords: by Dina Gerdeman
- 29 Oct 2013
- First Look
First Look: October 29
since the 1980s has coincided with a strong revival in interest in local traditions and practices, which is particularly noticeable in some of the fastest growing emerging markets such as China. Working Papers Do Measures of Financial... View Details
Keywords: Sean Silverthorne
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details
Keywords: Martha Lagace
- June 2023 (Revised October 2024)
- Teaching Note
Clash of Two Giants Simulation Exercise Teaching Note
By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best (create physical products) with what digitals do best (use... View Details
- Web
Business Insights Blog | HBS Online
Digital Innovation and Strategy Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy Dynamic Teaming Economics for Managers Entrepreneurial View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details
Keywords: by Hong Luo and Alberto Galasso
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
“Global Survival Kit” condition chose to donate all six items, compared with just 5 percent in the “gift” condition and 3 percent in the cash condition. “The strength of the increase was a really nice surprise,” says Doug Wayne, director of national View Details
Keywords: by Carmen Nobel
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- Web
Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
constituting a 1.8 to 3.2 percent reduction in sold-out probability. "I hope regulators will start seeing all these pieces of digital data as useful in helping them do a better job." They also compared hygiene compliance across... View Details