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Show Results For
- All HBS Web
(6,567)
- People (34)
- News (1,938)
- Research (3,321)
- Events (46)
- Multimedia (21)
- Faculty Publications (1,126)
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- Blog
Should You Pursue the Certificate of Management Excellence?
only on a professional level but also on a personal level. HBS programs enhance your skills as well as help you discover your purpose, think outside the box, and explore your abilities. They help you realize that certain skills have to... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
setting where compensation is highly interdependent—that is, subjective rewards or penalties for some employees cause others to miss out on those rewards and penalties. In our field setting, managerial discretion results in publicly... View Details
Keywords: Sean Silverthorne
- Program
Finance for Senior Executives
will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must... View Details
- 2020
- Discussion Paper
Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19
By: Christian H.M. Ketels and Peter Clinch
This paper aims to provide policy makers, especially those focused on the longer-term growth potential
of their countries, with an initial framework to think about their action priorities in the context of the
overall COVID-19 response. Our focus is on the... View Details
Keywords: Competitiveness; COVID-19 Pandemic; Competition; Government Administration; Health Pandemics; Economy; Supply Chain; Safety
Ketels, Christian H.M., and Peter Clinch. "Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19." Discussion Paper, Institute for Strategy and Competitiveness, Boston, MA, US, 2020.
- November 2019
- Case
Celebrity Fashions Limited (A)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
- 31 Oct 2013
- Working Paper Summaries
Do Measures of Financial Constraints Measure Financial Constraints?
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- Teaching Interest
Overview
By: Leemore S. Dafny
U.S. Healthcare Strategy
The U.S. healthcare sector accounts for 17 percent of GDP, and encompasses a diverse set of industries with public, nonprofit, and for-profit buyers and sellers. There are significant concerns about high and rising spending, and... View Details
- April 17, 2021
- Article
Reimagining India's Health System: A Lancet Citizens' Commission
By: Vikram Patel, Kiran Mazumdar-Shaw, Gagandeep Kang, Pamela Das and Tarun Khanna
This commentary announces the launch of the Lancet Citizens’ Commission on Reimagining India’s Health System. The Commission is an ambitious, cross-sectoral effort to develop a citizens’ roadmap to achieving universal health coverage (UHC) in India in the next decade.... View Details
Patel, Vikram, Kiran Mazumdar-Shaw, Gagandeep Kang, Pamela Das, and Tarun Khanna. "Reimagining India's Health System: A Lancet Citizens' Commission." Lancet 397, no. 10283 (April 17, 2021). (Comment.)
- April 2017
- Case
The Future of Patent Examination at the USPTO
By: Prithwiraj Choudhury, Tarun Khanna and Sarah Mehta
The U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patents and trademarks. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April... View Details
Keywords: Machine Learning; Telework; Collaborating With Unions; Human Resources; Recruitment; Retention; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; Organizational Change and Adaptation; Performance Productivity; Performance Improvement; District of Columbia
Choudhury, Prithwiraj, Tarun Khanna, and Sarah Mehta. "The Future of Patent Examination at the USPTO." Harvard Business School Case 617-027, April 2017.
- Program
Growing as a Purposeful Leader
corporate purpose in every action they take Unleash "human magic"—and business results—through purposeful leadership Shape an environment that can allow every employee to be the biggest, best version of themselves and drive exceptional... View Details
- 04 Oct 2021
- Blog Post
Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS
Mbanusi (MBA 2021) and Morgan Sheil (MBA 2021), who came to business school from nonprofit and chemical engineering backgrounds respectively, prove that experience outside of investing can also be highly transferable and valuable to the... View Details
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
the Second Half of Life, as well as the forthcoming Build the Life You Want: The Art and Science of Getting Happier, coauthored with Oprah Winfrey. Hise Gibson: Leadership and habit formation My summer reading list comprises books that... View Details
Keywords: by Dina Gerdeman
- Program
Designing and Executing Corporate Revitalization
transformation. If your company is at an inflection point, how do you proceed? Will your business be held back by old ways of thinking or is it willing to embrace new frontiers? Will your company be static... View Details
- 17 Jan 2008
- Working Paper Summaries
Competition in Modular Clusters
- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- May 2016
- Article
Transformation of Health Care—Perspectives of Opinion Leaders
By: Joanne Disch, Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall and Shelley Fuld Nasso
"What Health System Transformations Do You Believe Are Necessary for the Future of Health Care?" We need to transform to a true value-based health care delivery system. That means organizing care around medical conditions, not simply around hospitals and doctors. We... View Details
- 11 Feb 2016
- Blog Post
First Came Love, then Came Business School
MBAs eventually, they might as well try to do them together. In honor of Valentine’s Day we checked in with Cory and Jocelyne to find out more about their MBA experience. What’s your favorite thing about View Details
- 01 Jan 2024
- Blog Post
Answers to Your Top Questions about Financial Aid at HBS
for students joining existing organizations, as well as for those founding new ventures who have not yet raised significant capital. Summer Fellows receive up to $650 per week and may also be part of a peer... View Details