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  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • March 2020
  • Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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  • August 2022 (Revised October 2023)
  • Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani
Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details
Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
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    Roy D. Shapiro

    Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

    • September 2020
    • Article

    Creativity, Artificial Intelligence, and a World of Surprises

    By: Teresa M. Amabile
    In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details
    Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning
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    • November 2011 (Revised August 2012)
    • Case

    Healthymagination at GE Healthcare Systems

    By: Vineet Kumar and V. Kasturi Rangan
    Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus... View Details
    Keywords: Innovation and Invention; Product Marketing; Marketing Strategy; Medical Devices and Supplies Industry; Health Industry
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    • August 2019
    • Case

    Walmart's Omnichannel Strategy: Revolution or Miscalculation?

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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    • November 2016 (Revised December 2016)
    • Case

    Anthology: Pivoting the Business Model

    By: Shikhar Ghosh and Christopher Payton
    In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details
    Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Technology Industry; North America; United States; Seattle
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    • November 2020 (Revised March 2021)
    • Case

    Sercomm: Operating in China Amid COVID-19 and Beyond

    By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
    The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details
    Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China
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    • Web

    Faculty & Research

    functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to... View Details
    • 1985
    • Working Paper

    Sequential Innovation and Market Structure

    By: Jerry R. Green and Jean-Jacques Laffont
    This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
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    • August 2018
    • Teaching Note

    IguanaFix

    By: Frank V. Cespedes and Thomas Eisenmann
    Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture... View Details
    Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Digital Platforms; Growth and Development Strategy
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    • 19 Nov 2001
    • Research & Ideas

    Wrapping Your Alliances In a World Wide Web

    systems. That translates into long and inconsistent lead times." 50 A number of technology providers are offering Internet-based products that address exactly this problem. Some of them concentrate on... View Details
    Keywords: by Andrew McAfee
    • November 2011 (Revised June 2013)
    • Case

    Natura Cosméticos, S.A.

    Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details
    Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil
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    • 28 Aug 2019
    • Working Paper Summaries

    Who Drives Digital Innovation? Evidence from the US Medical Device Industry

    Keywords: by Cirrus Foroughi and Ariel Dora Stern; Health; Medical Devices & Supplies
    • July 2000 (Revised November 2001)
    • Case

    Catalyst Medical Solutions

    By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
    Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
    Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Information Technology Industry
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    • August 2023
    • Supplement

    Reimagining Hindustan Unilever (B)

    By: Sunil Gupta and Rachna Tahilyani
    In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details
    Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India
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      Srikant M. Datar

      Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • March 2008
      • Case

      Cambrian House

      By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
      Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details
      Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet
      Related
      • 27 Jun 2017
      • Blog Post

      Why I Would Have Applied to the MS/MBA: Engineering Sciences Program

      Watch Video We recently sat down with entrepreneur and HBS alumnus Robb Fitzsimmons (MBA 2016) to talk about the new MS/MBA: Engineering Sciences Program - and the ways it will benefit future leaders of technology ventures. Here's what he... View Details