Publications

February 2020
Teaching Note

Essential Explorations at MUJI

By: Tomomichi Amano and Das Narayandas

Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details

Keywords: Product Portfolio Management; Brands and Branding; Product; Management; Change Management; Mission and Purpose; Retail Industry; Japan

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

January 2009 (Revised October 2011)
Case

Barack Obama and the Bush Tax Cuts (A)

By: Matthew C. Weinzierl and Eric D. Werker

As his inauguration approached, President-elect Obama faced a financial sector meltdown, a costly bailout, and massive government deficits. With the economy in recession, interest rates near zero, and joblessness on the rise, Obama needed to decide whether, and how... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Borrowing and Debt; Financial Management; Policy; Government Administration; Taxation; United States

January 2003 (Revised April 2004)
Case

Cat is out of the Bag, The: KANA and the Layoff Gone Awry (A)

By: Leslie A. Perlow and David Ager

Vicki Amon-Higa, vice president of KANA, a publicly traded, midsize development company, was working with Bryan Kettle, KANA's CFO, to plan a layoff in which KANA would reduce the size of its workforce by nearly 40%. Despite the best of intentions, news of the layoff... View Details

Keywords: Crisis Management; Employees; Job Cuts and Outsourcing; Problems and Challenges; Business and Stakeholder Relations; Conflict Management

October 2000 (Revised July 2001)
Case

Avon Products (A)

By: Lynn S. Paine and Greg Rogers

The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first... View Details

Keywords: Business or Company Management; Leading Change; Salesforce Management; Organizational Culture; Job Design and Levels; Gender; Management Teams; Cross-Cultural and Cross-Border Issues; Mexico

13 Apr 2015
News

Sizing up climate change

01 Feb 2019
News

What Theresa May Might Learn From Woodrow Wilson’s Failed Negotiations in 1919

01 May 2017
News

The Debate on Corporate Tax Reform Just Started for Real

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco

4 May 2013
Keynote Speech

Opening Keynote

By: Euvin Naidoo

Towards a 21st Century African Renaissance: Sowing the seeds of success. The conference, in recognition of Africa's emerging outlook as a promising hub for growth, will include diverse speakers like Mmasekgoa Masire-Mwamba, Deputy Secretary-General of the Commonwealth,... View Details

June 2010 (Revised September 2011)
Case

The Southeast Bank of Texas in the Financial Crisis

By: Robert C. Pozen and Benjamin Greff Schneider

The Southeast Bank of Texas, like most other financial institutions in the U.S., has fallen on hard times during the financial crisis of the past year. Now, in March 2009, the bank is faced with several choices as a result of the new reforms spawned from the financial... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Capital; Financial Liquidity; Governing Rules, Regulations, and Reforms; Policy; Banking Industry; Texas

June 2000
Supplement

SCORE! Educational Centers

Contains three segments. In the first segment, Alan Tripp, founder of SCORE!, discusses his experience creating and growing SCORE!. Designed to be used with the (A), (B), and (C) cases. In the second segment, Tripp and Rob Waldron, current president of SCORE! (now a... View Details

Keywords: Organizational Change and Adaptation; Entrepreneurship; Service Industry; Education Industry