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  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details
Keywords: by Dina Gerdeman; Retail
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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  • Web

Online Business Essential Courses | HBS Online

Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Pay by July 31 $1,850 Certificate Financial Accounting Professor V.G. Narayanan In... View Details
  • Fast Answer

Resources for Investment Management and Financial Analysis

on technology-related reports covering the following subject areas: apps and platforms, online marketing, digital media, Internet of Things (IoT), payments, fintech. Frost & Sullivan Reports covering technology and... View Details
  • 14 Jul 2023
  • Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

authored multiple high-impact publications and is the inventor of several patents leveraging the use of biomaterials for drug delivery and diagnosis. During her fellowship, Núria will serve as a founding scientific member to translate into the View Details
  • 06 Nov 2006
  • Research & Ideas

How South Africa Challenges Our Thinking on FDI

economy was managed spectacularly, with inflation brought down to single digits relatively quickly, budget balances within a reasonable ability to pay, and political stability guaranteed by the ANC's (African National Congress)... View Details
Keywords: by Martha Lagace
  • Sep 20 2021
  • Short Film

An Inspiring Experience

  • Web

Online Business Strategy Course | HBS Online

Highlights Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets... View Details
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

as an adjunct professor at Bentley University in Marketing and Entrepreneurship. His higher education career has focused on innovating and maximizing the value proposition of public higher education in serving students and communities.... View Details
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

cassettes or digital content. My fear is that the growth of the industry is going to be limited by capacity. Gazette: Why do a few older technologies, like vinyl, fountain pens, and mechanical watches, enjoy a renaissance while most do... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 19 Apr 2023
  • News

A Kick Start for Latin American Startups

to achieve in order to raise a subsequent round." Part of that hands-on guidance comes in the form of market strategy, fundraising, and talent and customer acquisition. It helps that Saggioro Leal and Lemann have an extensive network in... View Details
Keywords: Maureen Harmon
  • Web

Certificates, Credentials, & Credits | HBS Online

the Digital World, Design Thinking and Innovation, Digital Marketing Strategy, and Winning with Digital Platforms—plus all peer learning... View Details
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

their product recommendations in a personalized way,” says Yeomans, who co-authored the article with Jon Kleinberg of Cornell University and Anuj Shah and Sendhil Mullainathan, both of the University of Chicago. “The fact that the market... View Details
Keywords: by Dina Gerdeman
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

selection processes help organizations adapt in the face of technological and market changes. We show how this process, along with the concepts of organizational ambidexterity and dynamic capabilities, may help organizations survive over... View Details
Keywords: Martha Lagace
  • Web

Angela Q. Crispi | About

of areas including diversity & inclusion, external relations, financial, human resources, information technology, library, marketing and communications, operations and others. Angela has overseen the implementation of innovations from... View Details