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  • All HBS Web  (3,542)
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    • News  (657)
    • Research  (2,491)
    • Events  (6)
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Show Results For

  • All HBS Web  (3,542)
    • People  (5)
    • News  (657)
    • Research  (2,491)
    • Events  (6)
    • Multimedia  (5)
  • Faculty Publications  (1,392)
← Page 56 of 3,542 Results →

    Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation.

    Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers' decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details

      Triadic Advocacy Work

      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details
      • July 3, 2020
      • Article

      Delivery Apps Need to Start Treating Suppliers As Partners

      By: Scott Duke Kominers and Ian Macomber
      Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they... View Details
      Keywords: Service Delivery; Supply Chain; Performance Capacity; Performance Efficiency; Entrepreneurship
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      Kominers, Scott Duke, and Ian Macomber. "Delivery Apps Need to Start Treating Suppliers As Partners." Harvard Business Review (website) (July 3, 2020).
      • December 2002 (Revised February 2003)
      • Case

      Wyndham International: Fostering High-Touch with High-Tech

      By: Lynda M. Applegate and Gabriele Piccoli
      Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details
      Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry
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      Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)
      • 20 Oct 2008
      • Research & Ideas

      The Seven Things That Surprise New CEOs

      new CEOs. See a video interview with Porter.Most new chief executives are taken aback by the unexpected and unfamiliar new roles, the time and information limitations, and the... View Details
      Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
      • August 1985 (Revised December 1987)
      • Case

      Waters Chromatography Division: U.S. Field Sales (A)

      Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details
      Keywords: Marketing; Sales; Technology Industry
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      Bonoma, Thomas V. "Waters Chromatography Division: U.S. Field Sales (A)." Harvard Business School Case 586-011, August 1985. (Revised December 1987.)
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • Article

      (Too) Optimistic about Optimism: The Belief that Optimism Improves Performance.

      By: Elizabeth R. Tenney, Jennifer M. Logg and Don A Moore
      A series of experiments investigated why people value optimism and whether they are right to do so. In Experiments 1A and 1B, participants prescribed more optimism for someone implementing decisions than for someone deliberating, indicating that people prescribe... View Details
      Keywords: Optimism; Bias; Accuracy; Decision Phase; Performance; Attitudes; Performance Improvement; Perception; Outcome or Result
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      Tenney, Elizabeth R., Jennifer M. Logg, and Don A Moore. "(Too) Optimistic about Optimism: The Belief that Optimism Improves Performance." Journal of Personality and Social Psychology 108, no. 3 (March 2015): 377–399. (lead article.)

        Youngme Moon

        Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

        Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
        • February 2022
        • Case

        Cleveland Clinic Abu Dhabi (Abridged)

        By: Linda A. Hill and Emily Tedards
        In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By... View Details
        Keywords: Organization Behavior; Culture; Alignment; Organizational Effectiveness; Purpose; Impact; Leadership Development; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Teams; Team Dynamics; Teamwork; Team Effectiveness; Trust; Talent; Talent Development And Retention; Psychological Safety; Organizational Evolution; Coaching; Board; Analytics; Innovation; Data; Data Visualization; Digital Technology; Digital; Customer Experience; Experimentation; Change Management; Data-driven Decision-making; Debates; Ecosystem; Partnership; Telemedicine; Sustainability; Global Organizations; Local; Hospital; Healthcare; United Arab Emirates; Health Care and Treatment; Partners and Partnerships; Globalization; Quality; Organizational Culture; Mission and Purpose; Innovation and Management; Information Technology; Joint Ventures; Leadership; Performance Effectiveness; Abu Dhabi; United Arab Emirates
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        Hill, Linda A., and Emily Tedards. "Cleveland Clinic Abu Dhabi (Abridged)." Harvard Business School Case 422-056, February 2022.
        • March 2021 (Revised February 2025)
        • Teaching Note

        Afterpay U.S.: The Omnichannel Dilemma

        By: Antonio Moreno and Anibha Singh
        Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
        Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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        Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
        • May 2016 (Revised January 2018)
        • Case

        Improving Repurchase Rates at zulily

        By: Thales Teixeira and Sarah McAra
        In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
        Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
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        Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
        • March 2020 (Revised January 2022)
        • Case

        Michelin: Building a Digital Service Platform

        By: Sunil Gupta and Christian Godwin
        Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
        Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
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        Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)

          Elie Ofek

          Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

          Keywords: internet; media; high technology; consumer products
          • August 2007 (Revised July 2008)
          • Case

          HCL Technologies (A)

          By: Linda A. Hill, Tarun Khanna and Emily Stecker
          When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a... View Details
          Keywords: Customer Relationship Management; Multinational Firms and Management; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Competition; Information Technology Industry; Service Industry; India
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          Hill, Linda A., Tarun Khanna, and Emily Stecker. "HCL Technologies (A)." Harvard Business School Case 408-004, August 2007. (Revised July 2008.)
          • 03 May 2011
          • First Look

          First Look: May 3

          next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton... View Details
          Keywords: Sean Silverthorne
          • May–June 2025
          • Article

          Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

          By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
          Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
          Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
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          Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Manufacturing & Service Operations Management 27, no. 3 (May–June 2025): 917–934.
          • 20 Oct 2010
          • Op-Ed

          Export Competitiveness: Reversing the Logic

          strategy. It argues that the focus of debate now needs to be on the actual policies that can increase competitiveness rather than exports per se. 2. Policies to improve export competitiveness: Critical issues The notion that exports View Details
          Keywords: by Christian Ketels
          • March 2003 (Revised October 2003)
          • Case

          Campbell Soup Company: Transforming for the 21st Century

          By: Lynda M. Applegate and Jamie Ladge
          In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details
          Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States
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          Applegate, Lynda M., and Jamie Ladge. "Campbell Soup Company: Transforming for the 21st Century." Harvard Business School Case 803-119, March 2003. (Revised October 2003.)
          • October 1999 (Revised March 2000)
          • Case

          Credit Suisse (A)

          Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details
          Keywords: Restructuring; Competitive Advantage; Customer Focus and Relationships; Banking Industry; Switzerland
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          Fulmer, William E. "Credit Suisse (A)." Harvard Business School Case 800-155, October 1999. (Revised March 2000.)
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