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  • 01 Dec 2016
  • News

Alumni Books of 2016

companies are converting the delivery of their offerings to the as-a-service model. The next disruption will focus less on the delivery model and more on the value delivered. Bernshteyn’s value-as-a-service model is the simple idea that measurable value delivered for... View Details
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the... View Details
Keywords: by Michael Blanding; Health
  • 13 Mar 2007
  • First Look

First Look: March 13, 2007

manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint... View Details
Keywords: Martha Lagace
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

in the behaviors of employers purchasing health plans. In addition, some important system infrastructure needs to be put in place—rules and regulations that shift the incentives and create the right types of information. Let's look at... View Details
Keywords: by Michael E. Porter; Health
  • 09 Dec 2014
  • First Look

First Look: December 9

behavior that is enacted during interactions and observed by perceivers affects how those perceivers evaluate and respond to the actor, this experiment focused on how a nonverbal behavior that is enacted... View Details
Keywords: Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
  • 15 Sep 2003
  • Lessons from the Classroom

HBS Cases: Developing the Courage to Act

features described by Donham. Typically, they average 10 to 20 pages of text, with 5 to 10 additional pages of numerical exhibits. The best cases describe real, not fictitious, organizations and real business issues. "A good case," Donham professor of... View Details
Keywords: by David A. Garvin
  • 30 Mar 2010
  • First Look

First Look: March 30

the two tendencies can be explained as a product of a contingent recency effect: although the estimations reflect negative recency, choice behavior reflects positive recency. A similar pattern is observed in the field study: immediately... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised May 2020)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • 29 Sep 2015
  • First Look

September 29, 2015

patients; however, organizations have struggled to obtain outcomes data from electronic health record (EHR) systems. This study describes how Texas Children’s Hospital customized a commercial EHR system and assembled a cross-functional... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2011
  • First Look

First Look: October 4

consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

leaving their survival uncertain. Minorities are falling prey to an Islamist ideology that conveys values and customs diametrically opposed to European ones. Terrorist acts have become the “new normal,” part of daily life. The North-South... View Details
  • 01 Apr 1999
  • News

An Eye to the East

customer behavior in Japan." But perhaps the most telling comment came from Trilochan Sastry of the Indian Institute of Management. While noting that HBS-generated research, case studies, and management... View Details
Keywords: Alejandro Reyes
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details
Keywords: Dina Gerdeman
  • 25 Mar 2014
  • First Look

First Look: March 25

process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

faculty across a wide spectrum of disciplines including business history, entrepreneurship, finance, and organizational behavior have made creativity and innovation primary subjects of focus. What is surprising is just how teachable they... View Details
Keywords: by Michael Blanding
  • 13 Sep 2019
  • News

Hollywood Ending

First, she looks for existing trends and a big market. If the world’s 2.7 billion people with smartphones that they can’t put down are any indication, “that’s an absolute walk with Quibi,” she says. Second, is the customer View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 01 Mar 2023
  • News

Happy Monday

on that day,” Bernard clarifies. For those employees whose work often requires a Friday presence, as in customer care teams, they work with their managers to take another day of their choosing. As the teams felt their way through the... View Details
Keywords: Jen McFarland Flint; Apparel Manufacturing; Manufacturing
  • 06 Jul 2009
  • Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

identified four different approaches people used to perform necessary evils effectively, so that the task got done and the victims were treated with decency and respect.” Margolis, an associate professor of business administration in the Organizational View Details
Keywords: by Martha Lagace
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

Misconduct: The Effect of Gradual Degradation on the Failure to Notice Others' Unethical Behavior Authors:Francesca Gino and Max H. Bazerman Abstract Four laboratory studies show that people are more likely to accept others' unethical... View Details
Keywords: Martha Lagace