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  • All HBS Web  (3,559)
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  • March 2009 (Revised September 2011)
  • Case

Zopa: The Power of Peer-to-Peer Lending

By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen
Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details
Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom
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Piskorski, Mikolaj Jan, Isabel Fernandez-Mateo, and David Chen. "Zopa: The Power of Peer-to-Peer Lending." Harvard Business School Case 709-469, March 2009. (Revised September 2011.)
  • September 2006 (Revised December 2007)
  • Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
  • 19 Aug 2002
  • Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

inroads in important ways in collaborative learning and R&D. When privatization and business applications start to enter the picture, which he predicted would happen by the year 2005, managers will have much to gain—or lose. Research... View Details
Keywords: by Martha Lagace
  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
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Teixeira, Thales. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Teaching Plan 516-038, October 2015.
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • February 2010 (Revised January 2014)
  • Supplement

CommonAngels (B)

By: Lynda M. Applegate and Kaitlyn Simpson
This case discusses changes in CommonAngels' investment model and organization between 2005 and 2009. View Details
Keywords: Business Model; Entrepreneurship; Venture Capital; Investment; Organizational Structure; Social and Collaborative Networks; Financial Services Industry
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Applegate, Lynda M., and Kaitlyn Simpson. "CommonAngels (B)." Harvard Business School Supplement 810-011, February 2010. (Revised January 2014.)
  • 2023
  • Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
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Li, Shelley Xin, Frank Nagle, and Aner Zhou. "Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks." Harvard Business School Working Paper, No. 24-010, August 2023.
  • March–April 2017
  • Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
  • August 2011
  • Supplement

Interview with Raj Datta, Former Chief Knowledge Officer of MindTree

By: David A. Garvin
MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collborative communities, and its strong culture and values. The CEO has a set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must... View Details
Keywords: Knowledge Management; Social and Collaborative Networks; Innovation and Invention; Organizational Culture; Learning; Values and Beliefs; Information Technology Industry; Service Industry; India
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Garvin, David A. "Interview with Raj Datta, Former Chief Knowledge Officer of MindTree." Harvard Business School Video Supplement 312-704, August 2011.
  • 2009
  • Working Paper

'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
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Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
  • June 2024
  • Article

The Monitoring Role of Social Media

By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
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Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
  • May–June 2019
  • Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
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Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
  • February 2015
  • Article

'Open' Disclosure of Innovations, Incentives and Follow-on Reuse: Theory on Processes of Cumulative Innovation and a Field Experiment in Computational Biology

By: Kevin J. Boudreau and Karim R. Lakhani
Most of society's innovation systems―academic science, the patent system, open source, etc.―are "open" in the sense that they are designed to facilitate knowledge disclosure among innovators. An essential difference across innovation systems is whether disclosure is of... View Details
Keywords: Open Innovation; Cumulative Innovation; Incentives; Search; Disclosure And Access; Knowledge Sharing; Motivation and Incentives; Collaborative Innovation and Invention
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Boudreau, Kevin J., and Karim R. Lakhani. "'Open' Disclosure of Innovations, Incentives and Follow-on Reuse: Theory on Processes of Cumulative Innovation and a Field Experiment in Computational Biology." Research Policy 44, no. 1 (February 2015): 4–19.
  • 09 Aug 2017
  • Sharpening Your Skills

Productivity Tips You Probably Haven't Considered Before

taking breaks help or hinder getting things done? The researchers also address questions you've likely never considered, such as how weather affects productivity and why collaboration may make you less able to solve problems. Hiding From... View Details
Keywords: by Sean Silverthorne
  • February 2012 (Revised June 2012)
  • Case

Rospil.info

By: Paul Healy, Karthik Ramanna and Matthew Shaffer
What should business leaders do about corruption? In December 2011, four HBS alumni met to debate how to engage the unprecedented protests against Vladimir Putin's corrupt government, which had erupted in Russia in response to alleged fraud in the recent parliamentary... View Details
Keywords: Leadership; Crime and Corruption; Government and Politics; Social and Collaborative Networks; Blogs; Information Industry; Russia
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Healy, Paul, Karthik Ramanna, and Matthew Shaffer. "Rospil.info." Harvard Business School Case 112-033, February 2012. (Revised June 2012.)
  • 21 Mar 2019
  • Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health
  • 29 Nov 2004
  • Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

smaller) communities and collaborations of inventors. Fleming and his colleagues found, for example, that at the end of the last decade, half of the patented inventors in Silicon Valley could trace an indirect View Details
Keywords: by Sara Grant; Publishing
  • 2013
  • Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
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Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
  • 23 Jun 2014
  • Research & Ideas

In Venture Capital, Birds of a Feather Lose Money Together

likely to collaborate on a deal than were two VCs from different alma maters. And the probability of collaboration between VCs increased by 39.2 percent if they were members of the same ethnic minority... View Details
Keywords: by Carmen Nobel; Financial Services
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