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Show Results For
- All HBS Web
(1,361)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- Web
Morse and Polaroid’s Creative Ethos | Baker Library
the board of directors at the Cambridge Settlement House, which provided social services to the urban poor and campaigned for social justice, and she volunteered at Jobs Clearing House, a job placement program for African Americans. In... View Details
- 01 Sep 2003
- News
Dean Clark Reflects on the School’s Key Initiatives
comprehensive fundraising campaign, the School’s first, and the support of the community for our goals has been tremendous. At campaign events and other gatherings throughout the year, it has been especially gratifying to meet so many... View Details
- 10 Jan 2012
- First Look
First Look: January 10
connections (measured as campaign donations to politicians who won an election). Yet, we do not find evidence that BNDES is systematically bailing out firms. In general, BNDES appears to be generally selecting firms with capacity to repay... View Details
Keywords: Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
employees are more likely to speak up and offer solutions when organizations launch information campaigns to promote process improvement and when managers engage in process-improvement activities themselves. We test our hypotheses in the... View Details
Keywords: Martha Lagace
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 01 Jun 2008
- News
The Making of a School
humanities of life.” In 1924, a $5 million fundraising campaign began for the construction of a campus on a new site across the Charles River. LIFELINE: Heat and electricity traveled across the Charles River via pipes inside the newly... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
that, not just because it’s the work that we’re doing, but also because I’m able to bring some of my skills from Google to help us run a user-growth campaign to reach people by using some reasonably basic tools of technology.” “A lot of... View Details
- 01 Sep 2010
- News
Social Entrepreneurship Fellows Named
I’ve told my straight friends about problems like this, they express surprise and ask what they can do to help.” That’s where Friendfactor comes in. The enterprise is developing a social networking platform that will launch this fall to encourage LGBT people to create... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
- 25 May 2015
- Blog Post
RapidSOS Wins the HBS New Venture Competition
entrepreneurs-in-residence to refine our business and technology – two years of collaboration and mentorship culminated in six days where we brought in over $200k in funding from the HBS New Venture Competition, Harvard President’s Challenge, and closing our... View Details
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 24 Mar 2011
- News
Managing in Asia
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
in packs of three with the tagline "nothing matches, but anything goes." Deciding to be different can win points in other corporate ways, too. "Just like people signal status by not conforming, brands can also signal status with a nonconforming advertising View Details
- 07 Jul 2022
- Blog Post
Pathlight: Reimagining the Developer Onboarding Experience
career in software engineering.Separately, I’ve always been passionate about entrepreneurship. When I was twelve, a friend and I built a neighborhood dog walking business—thanks to Wag, we now understand how much money we left on the table When I came to UCLA, I... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
where FNC was available. Before the passage of the Bipartisan Campaign Reform Act of 2002, which put a cap on soft money donations to national political parties, firms were allowed to make large donations to parties whose proposed... View Details
- 30 Jul 2014
- Lessons from the Classroom
Teaching The Deal
campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it makes sense to share along the way.... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the industry instead target... View Details
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
Vectographs in subsequent campaigns including the Allied invasion of Normandy. During the war years, Polaroid annual sales rose from $1,032,425 to $16,752,465, and the company employed 1,250 employees. 30 Land's effective marshaling of... View Details
- 01 Jun 2005
- News
Bringing Hope to a Violent Land
has called it “genocide.” The UN says that in Texas-sized Darfur, some 2 million black Africans (who, as it happens, are almost all followers of Islam) have been displaced. As many as 300,000 may have died, the victims of a campaign of... View Details