Publications

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

ramifications for Facebook’s long-term business success. But can Facebook avoid changing its business model? What do you think? Original Column Mark Zuckerberg, founder and CEO of Facebook, one of the most dominant firms on the internet... View Details

Keywords: by James Heskett; Web Services; Information Technology

Web

Business Economics Online Course | HBS Online

Module 4 Markets Apply market principles to analyze industries in which no traditional market functions. Highlights The Concept of Market Equilibrium Internet versus Traditional Retail Prediction Markets Show Hide Details Concepts Market... View Details

August 2022 (Revised March 2023)
Case

Pricing at Netflix: The Sequel

By: Elie Ofek and Amy Klopfenstein

This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details

Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States

July 2006 (Revised February 2007)
Case

LinkedIn (A)

By: Mikolaj Jan Piskorski

In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details

Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry

February 2006 (Revised September 2007)
Background Note

Winner-Take-All in Networked Markets

By: Thomas R. Eisenmann

Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details

Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

they are challenging and highly stimulating. So I may have an admittedly warped view of the generation. A great deal has been written about how millennials got that way. Of course, the rise of the Internet has influenced their outlook,... View Details

Keywords: by Jim Heskett

03 Jul 2008
What Do You Think?

Are Followers About to Get Their Due?

without good followers. This question may be particularly significant in an age when followers find it easier to organize by means of the Internet at the same time that, in Kellerman's opinion, "cultural constraints against taking on... View Details

Keywords: by Jim Heskett

Web

Charts & Statistics - Leadership

and civil rights Watergate scandal undermines faith in authority Influence: Medium-Low 80 1980 s 19 Moral Majority "Me" generation Focus on training and fitness Income gap widens dramatically AIDS Influence: High 90 1990 s Internet... View Details

25 Feb 2015
HBS Seminar

Jeffrey Schnapp, Harvard Graduate School of Design

01 Mar 2024
News

The Internet's Next Frontier

to some flawed concepts and even instances of misconduct, he emphasizes that such difficulties are an inherent aspect of introducing novel technologies. “Fundamentally, there is real societal demand for an internet that has an ownership... View Details

Keywords: Jennifer Gillespie

01 Feb 2002
News

It's academic. (Not!)

acquisitions, analyzed the impact of accounting information. The stock market, he found, reacts positively to an open disclosure of a merger, coupled with independent corporate governance. His current research concentrates on Internet... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

EXPERIENCE Rocket Internet SE, Shopwings Australia Pty Ltd, Carmudi GmbH Erin Kaivan “HBS REALLY RESPECTS LEADERSHIP EXPERIENCE.” HOME REGION Swoope, VA UNDERGRAD EDUCATION James Madison University, Political Science/Government, 2011... View Details

January 2009 (Revised July 2009)
Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf

This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details

Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

Internet search, Starbucks and coffee, YouTube and video sharing,” McDonald says. “In some cases, the names of these companies are so inextricably linked to the actual product category itself that it becomes like a verb. We ‘Google’ it.”... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details