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Show Results For
- All HBS Web
(3,483)
- People (5)
- News (788)
- Research (2,181)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,727)
- July 2022 (Revised August 2022)
- Case
Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
- Profile
Rachel H Chung
Southern California is home to the best food in the country, especially Korean food. I inherited being a foodie from my dad, and even after visiting 35+ states, I still think that LA is the mecca for foodies. View Details
- 2021
- Book
Management as a Calling: Leading Business, Serving Society
By: Andrew J. Hoffman
Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details
Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership
Hoffman, Andrew J. Management as a Calling: Leading Business, Serving Society. Stanford University Press, 2021. (Winner of the 2022 PROSE Book Award, Association of American Publishers;
Winner of the 2022 Best Book Award, Social Issues in Management Division, Academy of Management;
Finalist for the 2022 George R. Terry Book Award, Academy of Management.
Chinese Edition: 使命管理, China Science and Technology Press, 2022.)
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch... View Details
- March 2014 (Revised March 2018)
- Case
Red Bull (A)
By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details
Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
- 13 Jun 2019
- Blog Post
Expanding My Worldview Through FIELD Global Immersion
and funny material posted on social media, to promote health, beauty, and snack food products. Our job was to develop a new snack food designed for the Korean millennial consumer. The FIELD course began in... View Details
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
products and also entered new markets abroad. In late 2014, Gore and his team had to decide how to further develop the company and prioritize among many growth opportunities. Nestle by Michael E. Porter, Mark R. Kramer, Kerry Herman, and Sarah McAra In 2014, Nestle was... View Details
- 16 Nov 2010
- News
The HBS Tunnels
on the map) is the location of the Harbus offices. The gray tunnel (running from Spangler to Aldrich) has 546 “commuter” lockers along its walls, for students living off-campus. The older parts of the tunnels (the green, purple, and northern part of the red) were... View Details
Keywords: Keith Larson
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- Web
Alternative Investments Course | HBS Online
attributes and skills required 6-7 hrs Module 2 Private Debt, Distress Investing, and Secondaries Compare and contrast private equity, private debt, and distress investing, and explore the skills needed to succeed in these investing segments. Highlights From Equity to... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
- Web
Winners & Runners-Up | New Venture Competition
communication technologies to revolutionize emergency response and communication. Be Mixed Cristina Ros Blankfein Jennifer Ross Business Track Runner-Up Natural and zero-calorie mixer for cocktail sipping anytime, anywhere. Social Enterprise Track, 2015 Focus View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
business received, housing prices in that ZIP code increased by 1.4 percent. More college-educated residents = more food options To compare housing prices with other markers of gentrification, the researchers turned to the Federal Housing... View Details
Keywords: by Dina Gerdeman
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
navigating from DVDs by mail to creating content. The venerable cereal company Kellogg has been shifting from breakfast food to snacks. McDonald says the big question is whether a company can use those moments to chart a path to improved... View Details
Keywords: by Lane Lambert
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 31 Oct 2023
- News
Securing a Resilient Future for Senegal
private sector and employment; distribution of food kits and food stamps to more than a million households; and water and electricity payments for a portion of the population. It also included a financing... View Details
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Food and Beverage Industry; Food and Beverage Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Food and Beverage Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- August 1974 (Revised November 1983)
- Case
National Cranberry Cooperative
Requires an analysis of both the process flows and the production control system used in a cranberry receiving plant. A rewritten version of an earlier case. View Details
Miller, Jeffrey G. "National Cranberry Cooperative." Harvard Business School Case 675-014, August 1974. (Revised November 1983.)