Publications

December 2015
Teaching Plan

Managing Online Reviews on TripAdvisor

By: Thales S. Teixeira and Matthew G. Preble

This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071. View Details

27 Apr 2023
Cold Call Podcast

Equity Bank CEO James Mwangi: Transforming Lives with Access to Credit

Keywords: Re: Caroline M. Elkins; Banking; Financial Services

October 1992 (Revised October 1994)
Case

Randall's Department Stores

By: Walter J. Salmon and Gwendolyn K. Ortmeyer

Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if... View Details

Keywords: Fluctuation; Price; Marketing Strategy; Strategic Planning

15 Apr 2013
Video

chillbaby - Episode 3 - Go Big or Go Home

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

July 2009 (Revised May 2012)
Case

Wareham SC Systems, Inc.

By: David F. Hawkins

CFO tests company's revenue recognition practices against the recently issued SAB 101 requirements and proposes plan for adoption of SAB 101. View Details

Keywords: Revenue Recognition; Standards

06 Jan 2015
Video

Kristen McNutt - Making A Difference

July 2001
Teaching Note

Developing a Teaching Case (TN) (D)

By: Michael J. Roberts

Describes several teaching plans that were developed for the Virtualis Systems case. Intended for use in training and development programs aimed at novice case writers. View Details

Keywords: Training; Cases

January 1993 (Revised November 1993)
Case

Warner-Lambert Ireland: Niconil

By: John A. Quelch and Susan Smith

The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details

Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland

January 1993 (Revised July 2003)
Case

Texas High-Speed Rail Corporation

By: Timothy A. Luehrman

The finance director of the Texas High-Speed Rail Corp. (THSRC) is considering modifications to the financing program designed to support the development, construction, and operations of THSRC's planned high-speed rail system. The current plan achieves many objectives,... View Details

Keywords: Private Sector; Financial Strategy; Financing and Loans; Taxation; Management Analysis, Tools, and Techniques; Strategic Planning; Valuation; Rail Industry; Texas

March 2005 (Revised October 2005)
Case

Teach For America 2005

On November 17, 2004, as Teach for America's (TFA) national board meeting adjourned, Chief Operating Officer Jerry Hauser considered the opportunity before the organization. The board had just given the go ahead to move forward with development of a new strategic plan... View Details

Keywords: Strategic Planning; Education; Education Industry; United States

2019
Working Paper

Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape

By: David J. Collis

Developing the firm’s strategy was once seen as the most important task facing a CEO. Yet in the last 20 years, the practice of strategy has been relegated to a routinized function—part of the annual planning process, like performance management and succession planning... View Details

Keywords: Strategy; Value Creation; Organizational Change and Adaptation

SSRN

Read Now

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry

Keywords: Agribusiness, Food

January 2022
Case

FIFA and The World Cup: The Future of Football

By: Anita Elberse, Oliver Band and Howard Johnson

Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Entertainment and Recreation Industry

November 2014
Teaching Plan

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

October 1994
Case

Yokohama Corporation, Ltd. (B): Cost Management System

Illustrates the budget planning process at a Japanese firm. Also describes a highly traditional cost accounting system, and shows how variances are used for performance measurement. View Details

Keywords: Cost Accounting; Performance Evaluation; Budgets and Budgeting; Japan