Publications

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

also benefited, the researchers write. Have tech clusters peaked? Even with the changes, the five biggest US metro areas since 1980 “have remained mostly prosperous and often hold leading positions in important sectors,” such as... View Details

Keywords: by Rachel Layne

18 Sep 2019
News

Level Up

later revealed to be 3 million viewers in just one year. Ruggiero, four-time women’s hockey Olympian and gold medalist, was on the board of the US Olympic Committee and a member of the International Olympic... View Details

Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth

02 Jun 2023
Blog Post

Cassidy Wald Wins Dean's Award for Service to the School and Society

and promoting people with disabilities.” HBS recognized Wald for her exceptional efforts in building a foundation for disability awareness and education, which position HBS to be the leading business school... View Details

December 2021
Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg

What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details

Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media

Read Now

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

Reprinted with permission from CommonWealth Magazine, which first published this article. These are times that none of us have seen before. Amid the radical uncertainty of the coronavirus pandemic, fear has reared its ugly head medically,... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

May 2007
Teaching Note

Allianz Cases and Video Series (Allianz A1, A2, B, C, D1, D2) (TN)

By: Joseph L. Bower

Keywords: Media

June 2008
Supplement

PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video

By: Elie Ofek

Keywords: Health Pandemics; Media; India

01 Sep 2017
News

Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up

MORE Farzad on the lasting allure of 1980s Miami on the Skydeck podcast MORE Farzad on the lasting allure of 1980s Miami on the Skydeck podcast The Bookshelf Journalist Roben Farzad (MBA 2005) on his new nonfiction tale, Hotel Scarface: Where Cocaine Cowboys Partied... View Details

Keywords: April White; Publishing Industries (except Internet); Publishing Industries (except Internet)

Leslie K. John

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: diet services; health care; internet; marketing industry

Charles C.Y. Wang

Charles C.Y. Wang is the Tandon Family Professor of Business Administration at Harvard Business School. He is a research member of the European Corporate Governance Institute (ECGI) and an associate editor of Management Science and Journal of Accounting Research,... View Details

Research Summary

The "New" Corporate Communications

By: Stephen A. Greyser

Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details

Profile

Tiffany Pham

What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

January 2006 (Revised November 2007)
Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman

Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details

Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry

Find at Harvard

August 1990
Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein

In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details

Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management