Publications

May 1994 (Revised September 1994)
Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

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November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

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02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

of bloggers who speak in both whispers and shouts. Combined with the low cost of Web site and even crude advertising design, inhabitants of the Web can achieve wonders in creating View Details

Keywords: by James Heskett

December 2017 (Revised March 2019)
Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart

Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral,... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and... View Details

Keywords: by Thales Teixeira; Sports

February 2006 (Revised January 2007)
Case

ABRY Partners, LLC: WideOpenWest

By: Josh Lerner and Smart Darren

ABRY, a Boston-based private equity group, is considering whether to terminate its investment in WideOpenWest or to try to salvage the transaction by acquiring a division of telecommunications unit Ameritech. View Details

Keywords: Private Equity; Investment Portfolio; Problems and Challenges; Financial Services Industry; Financial Services Industry; Boston

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June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details

Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

division president, Health Care, Harris Interactive; and Sandra Feibelmann, a member of the Institute for Health Policy. Manda Salls: When did the pharmaceutical industry begin direct-to-consumer... View Details

Keywords: by Manda Salls

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

June 2018 (Revised April 2021)
Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

Coaching International, where I work with CEOs to accelerate growth and profitability. My clients span industries like e-commerce, business services, apparel, media, and... View Details

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details

August 1999 (Revised March 2000)
Case

Taran Swan at Nickelodeon Latin America (D)

By: Linda A. Hill and Kristin Doughty

Supplements the (A) case. View Details

Keywords: Media and Broadcasting Industry; Latin America

January 2011
Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

February 2021 (Revised February 2021)
Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details

Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles