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  • All HBS Web  (3,127)
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  • November 1993
  • Case

Colonial Broadcasting Co.

Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising... View Details
Keywords: Cost vs Benefits; Advertising; Media and Broadcasting Industry; United States
Citation
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Wu, George. "Colonial Broadcasting Co." Harvard Business School Case 894-011, November 1993.
  • October 1994 (Revised January 1995)
  • Case

STAR TV (A, B, and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Laurence
Keywords: Media and Broadcasting Industry
Citation
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Williamson, J. Peter, Michael Y. Yoshino, and Henry Laurence. "STAR TV (A, B, and C Condensed)." Harvard Business School Case 395-089, October 1994. (Revised January 1995.)
  • September 1994 (Revised December 1995)
  • Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence
Keywords: Media and Broadcasting Industry
Citation
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Williamson, J. Peter, Michael Y. Yoshino, and Henry Lawrence. "STAR TV (B and C Condensed)." Harvard Business School Case 395-038, September 1994. (Revised December 1995.)
  • 1998
  • Working Paper

Organizational Form and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann
Keywords: Risk Management; Organizational Design; Television Entertainment; Media and Broadcasting Industry; United States
Citation
Related
Eisenmann, Thomas R. "Organizational Form and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-004, July 1998.
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

when people everywhere are struggling to turn away from the infinite scroll of TikTok videos and Facebook posts, spending more than two hours browsing social media each day. “We know these kinds of strategies are helpful, and we know they... View Details
Keywords: by Michael Blanding
  • May–June 2019
  • Article

U-Shaped Conformity in Online Social Networks

By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Citation
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Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
  • October 2014
  • Case

MCA Matsushita (A)

By: Andrew Wasynczuk and Karen Huang
Keywords: Music Corporation Of America; Matsushita Electric Industra; Negotiation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan
Citation
Educators
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Wasynczuk, Andrew, and Karen Huang. "MCA Matsushita (A)." Harvard Business School Case 915-014, October 2014.
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • 07 Jun 2011
  • First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

banks, manipulated LIBOR to gain profits and/or limit losses from derivative trades. In addition, between 2007 and 2009 the firm had made dishonestly low LIBOR submission rates to dampen market speculation and negative media comments... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author Kristen Senz is a writer and social... View Details
Keywords: by Kristen Senz; Financial Services
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in eBooks & audiobooks. Plus... View Details
Keywords: by James Heskett
  • 14 Apr 2014
  • Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

adopted a no-telecommuting policy a month after Yahoo! did, and male CEO Hubert Joly faced significantly less media coverage for the move. Sheppard presented findings from several experiments exploring the perception that women are... View Details
Keywords: by Carmen Nobel
  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

of Leading Innovation, was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate... View Details
Keywords: by Kim Girard
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
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Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
  • 1965
  • Book

Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records

By: David Hawkins and John D Glover
Keywords: Theory; Media; Money
Citation
Related
Hawkins, David, and John D Glover. Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records. New York: Record Industry Association of America, 1965.
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
Keywords: by Michael Blanding; Consumer Products
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