Publications

Article

The Impact of Information from Similar or Different Advisors on Judgment

By: F. Gino, J. Shang and R. T. A. Croson

Keywords: Information; Judgments

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19 Dec 2016
News

Make the US an Attractive Choice for Manufacturing

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take risks, grow and explore while developing my skillset to View Details

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

01 Sep 2024
News

Turning Point: Make Your Life Count

Rosita Najmi (MBA 2009) (Illustration by Gisela Goppel) Rosita Najmi (MBA 2009) (Illustration by Gisela Goppel) We were refugees. Mom scraped together all we had (three suitcases and $3,000) and bundled my three siblings and me onto a plane bound for Idaho. My father... View Details

15 Oct 2012
News

How Much Money Makes Us Happy?

26 Jan 2015
News

Does the Social Safety Net Make Us Lazy?

September 1999 (Revised September 2005)
Case

Strategic Deal Making at Millennium Pharmaceuticals

A small start-up in 1993, Millennium Pharmaceuticals was a name-brand biotechnology company by the end of 1998, with a market capitalization of $1.4 billion. The Cambridge-based company's growth strategy had relied heavily on building alliances for early-stage drug... View Details

Keywords: Alliances; Negotiation Deal; Growth and Development Strategy; Pharmaceutical Industry; Cambridge

01 Mar 2018
News

Making Sense of the Modern Startup

single scenario among many that were likely—then I could discount the success scenario back to the present, and make a rational decision.’ So it’s really quite a View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

19 Dec 2016
Blog Post

The Making of An Internship: Impact

Join HBS Career & Professional Development (CPD) as we follow three students throughout their summer internships, and learn best practices for creating a successful summer program. Internships by design are just ten to twelve weeks,... View Details

Keywords: All Industries

24 Feb 2016
News

Don’t Make Important Decisions Late in the Day

March 2018 (Revised August 2020)
Case

Alaska Airlines: Empowering Frontline Workers to Make It Right

By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier

This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details

Keywords: Employee Empowerment; Customer Focus and Relationships; Employees; Service Delivery; Organizational Culture; Integration; Air Transportation Industry

Article

Exposure to Harmful Workplace Practices Could Account for Inequality in Life Spans Across Different Demographic Groups

By: Joel Goh, Jeffrey Pfeffer and Stefanos A. Zenios

The existence of important socioeconomic disparities in health and mortality is a well-established fact. Many pathways have been adduced to explain inequality in life spans. In this article we examine one factor that has been somewhat neglected: people with different... View Details

Keywords: Occupational Health; Inequality; Life Expectancy; Socioeconomic Issues; Health

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01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

8 The Devil Is In The Details The decisions that managers have to make as part of implementing a restructuring plan are often critical to whether the restructuring succeeds or fails. In the language of... View Details

Keywords: by Stuart C. Gilson

August 2018
Case

Performance Improvement Consulting and Hi-R-Me: Making Sales Calls

By: Frank V. Cespedes and David Mattson

This case study focuses on a professional services firm (“Performance Improvement Consulting”) and its sales calls on Hi-R-Me, a potential client. The case is supplemented by videos showing the initial contact call, a follow-up discovery call, and a face-to-face... View Details

Keywords: Sales Calls; Sales; Competency and Skills

December 2019
Article

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu

The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details

Keywords: Information Technology; Transformation; Strategy; Digital Transformation

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November 2011 (Revised December 2012)
Case

Making Lemonade in Chicago's Troubled Neighborhoods

By: Nicolas Retsinas, Jazzmin Lamas and Lisa Strope

This case focuses on the complexities of building a real estate investment company in two Chicago low-income neighborhoods, Roseland and Englewood, during the foreclosure crisis in 2011. View Details

Keywords: Real Estate; Investment Management; Financial Management; Social Issues; Investment; Real Estate Industry; Chicago