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  • August 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons
This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage
Related

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • June 2011 (Revised March 2013)
    • Case

    Wal-Mart Update, 2011

    By: David B. Yoffie and Renee Kim
    In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
    Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
    Related
    • May 2008 (Revised August 2009)
    • Case

    Intel NBI: Handheld Graphics Organization

    By: Willy C. Shih and Thomas Thurston
    The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
    Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
    Related
    • September 1996 (Revised September 1999)
    • Case

    Mobil USM&R (A): Linking the Balanced Scorecard

    By: Robert S. Kaplan
    The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
    Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
    Related
    • January 1989 (Revised December 1991)
    • Case

    British Airways: ""Go for It, America!"" Promotion (A)

    By: Stephen A. Greyser
    Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
    Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
    Related
    • October 1993 (Revised December 2003)
    • Case

    Bausch & Lomb: Regional Organization

    By: John A. Quelch
    The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
    Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
    Related
    • 19 Dec 2017
    • News

    What Investors Need to Consider About Tax Reform

    • August 2008 (Revised July 2009)
    • Case

    Repositioning CARE USA

    By: V. Kasturi Rangan and Katharine Lee
    CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details
    Keywords: Change Management; Management; Brands and Branding; Marketing Strategy; Product Positioning; Organizational Change and Adaptation; Non-Governmental Organizations; Adaptation; United States
    Related
    • 27 Apr 2017
    • HBS Seminar

    Claudine Gartenberg, NYU Stern School of Business

    • 2015
    • Working Paper

    Strategy-Proofness, Investment Efficiency, and Marginal Returns: An Equivalence

    By: John William Hatfield, Fuhito Kojima and Scott Duke Kominers
    We show that a mechanism induces an agent to make efficient ex ante investment choices if and only if it rewards that agent with his marginal surplus; additionally, for an ex post efficient mechanism, these properties are equivalent to strategy-proofness for the agent.... View Details
    Keywords: Strategy-proofness; Investment Efficiency; Providing Marginal Rewards; Vickrey-Clarke-Groves Mechanisms; Mechanism Design; Market Design; Human Capital
    Related
    • September 2019
    • Case

    Shell: A Company of Opportunity?

    By: Joseph B. Fuller and Emer Moloney
    The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details
    Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
    Related
    • March 2020 (Revised November 2020)
    • Case

    FinTech Hive at DIFC: Creating a Fintech Ecosystem in Dubai

    By: Marco Di Maggio and Gamze Yucaoglu
    The case opens in 2019 as Raja Al Mazrouei, executive vice president of FinTech Hive (the Hive) at the Dubai International Financial Centre (DIFC), the first and largest financial technology accelerator in the Middle East, Africa and South Asia region, contemplates her... View Details
    Keywords: Fintech; Emerging Markets; Business Startups; Venture Capital; Management; Information Technology; Growth Management; Financial Markets; Financial Institutions; United Arab Emirates; Middle East; Dubai
    Related
    • Teaching Interest

    Overview

    Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
    Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

      Stephen A. Greyser

      Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

      Keywords: sports
      • March 1998
      • Teaching Note

      Personality Types: The Myers-Briggs Type Indicator (TN)

      By: David A. Thomas and Emily Heaphy
      Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
      Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration
      Related
      • 07 Apr 2020
      • Research & Ideas

      What Customers Need to Hear from You During the COVID Crisis

      As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing... View Details
      Keywords: by Jill Avery and Richard Edelman
      • September 2000
      • Background Note

      Professional Services Module Four: Managing the Organization Through Processes

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      Focuses on how the internal processes connect strategy with implementation. View Details
      Keywords: Economics; Human Capital; Business or Company Management; Business Processes
      Related
      • Profile

      Tony He

      Through these experiences, I learned how excited I am about international development and the way that firms can organize to combine profit with purpose. After graduation, I will work with a couple of professors to explore these topics... View Details
      Keywords: Nonprofit / Government
      • 05 Jun 2018
      • First Look

      New Research and Ideas, June 5, 2018

      present-value (LPV) framework—combining the book value of equity, profitability, and market prices—predict the cross section of out-of-sample returns in 26 of 29 international equity markets, with a highly... View Details
      Keywords: Dina Gerdeman