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Show Results For
-
All HBS Web
(2,100)
- People (19)
- News (567)
- Research (1,094)
- Events (5)
- Multimedia (21)
- Faculty Publications (852)
- Article
Advertising, the Matchmaker
By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television...
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Keywords:
Advertising;
Information;
Consumer Behavior;
Television Entertainment;
Risk and Uncertainty;
Product;
Decision Choices and Conditions;
Advertising Industry
Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
- March 1988 (Revised July 1990)
- Case
Walt Disney Productions: Greenmail
Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate...
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Keywords:
Corporate Strategy;
Crisis Management;
Acquisition;
Financial Strategy;
Entertainment and Recreation Industry;
United States
Asquith, K. Paul. "Walt Disney Productions: Greenmail." Harvard Business School Case 288-045, March 1988. (Revised July 1990.)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of...
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Keywords:
Marketing Communications;
Decision Choices and Conditions;
Management;
Product Positioning;
Television Entertainment;
Sports;
Partners and Partnerships;
Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- February 2002 (Revised February 2002)
- Case
Roundabout Theatre Company, The (A)
Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this...
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Keywords:
Business or Company Management;
Nonprofit Organizations;
Decision Making;
Financing and Loans;
Theater Entertainment;
Fine Arts Industry
Levy, Reynold, and Daniella Ballou. "Roundabout Theatre Company, The (A)." Harvard Business School Case 302-097, February 2002. (Revised February 2002.)
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...
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Keywords:
Audio;
Recording;
Artist;
Music;
Music Downloads;
Streaming;
Radio;
Subscription;
Subscription Model;
Mainstream;
Growth;
Lawsuit;
Licensing;
Customers;
Platform;
Pivot;
Music Entertainment;
Strategy;
Leadership;
Business Model;
Decision Making;
Advertising;
Digital Platforms;
Music Industry;
Europe;
Germany;
Sweden;
United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
- November 2015
- Case
Wynton Marsalis & Jazz at Lincoln Center
By: Rohit Deshpandé
Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for...
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Keywords:
Nonprofit Organizations;
Management;
Music Entertainment;
Marketing;
Brands and Branding;
Growth and Development Strategy;
Music Industry
Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
- April 2001 (Revised August 2002)
- Case
Frasier (B)
By: Guhan Subramanian and Michelle Kalka
Supplements the (A) case.
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Subramanian, Guhan, and Michelle Kalka. "Frasier (B)." Harvard Business School Case 801-448, April 2001. (Revised August 2002.)
- June 2008 (Revised October 2008)
- Background Note
Primer on the U.S. Television Industry
This case provides background on the U.S. TV industry at the end of the 20th century.
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Keywords:
History;
Television Entertainment;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Wei-Skillern, Jane, and Sonia Marciano. "Primer on the U.S. Television Industry." Harvard Business School Background Note 308-128, June 2008. (Revised October 2008.)
- July 1997
- Case
Walt Disney's Dennis Hightower: Weaving Together the European Operations
By: Ashish Nanda
The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the...
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Keywords:
Organizational Change and Adaptation;
Business or Company Management;
Multinational Firms and Management;
Entertainment and Recreation Industry;
Middle East;
Europe
Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
- June 1999 (Revised August 2004)
- Case
NFL-Network Television Contracts, 1998-2005, The
The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information...
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Keywords:
History;
Rights;
Contracts;
Business Earnings;
Negotiation;
Partners and Partnerships;
Budgets and Budgeting;
Entertainment and Recreation Industry
Greyser, Stephen A. "NFL-Network Television Contracts, 1998-2005, The." Harvard Business School Case 599-039, June 1999. (Revised August 2004.)
- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
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Keywords:
Business Model;
Intellectual Property;
Rights;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- December 2007 (Revised August 2014)
- Case
Xanadu on Broadway
By: Anita Elberse
Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,...
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Keywords:
Theater Entertainment;
Product Marketing;
Product Launch;
Demand and Consumers;
Risk and Uncertainty;
Creativity;
Entertainment and Recreation Industry
Elberse, Anita. "Xanadu on Broadway." Harvard Business School Case 508-062, December 2007. (Revised August 2014.)
- January 2016
- Teaching Note
Take-Two Interactive Software, Inc.
By: Sunil Gupta and Margaret Rodriguez
In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead...
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- October 2008 (Revised November 2008)
- Case
Miles Davis: Kind of Blue
Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,...
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Austin, Robert D., and Carl Stormer. "Miles Davis: Kind of Blue." Harvard Business School Case 609-050, October 2008. (Revised November 2008.)
- March 2021
- Case
Sky Deutschland - Bidding for Sports Rights (A)
By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In...
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Keywords:
Sports;
Entertainment;
Television Entertainment;
Intellectual Property;
Auctions;
Bids and Bidding;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Germany
Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
- 06 Aug 2015
- Blog Post
What I Was Not Expecting: Rerouting Towards My Passion at HBS
about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship in one of the biggest music labels in the...
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Keywords:
Entertainment / Media / Sports
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS View Details
Keywords:
Arts, Entertainment
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
presidential skybox for her research into the entertainment industry's most successful stars and products. Her brand-new book, Blockbusters: Hit-making, Risk-taking, and the...
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- Profile
Jackie Burgos
to see more diverse characters and storylines on Television. At HBS, the Career Services office has been especially supportive of Jackie’s ambition to further continue her success in the Media and View Details