Publications

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19 Jul 2016
First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional... View Details

Keywords: Sean Silverthorne

March 2018 (Revised July 2018)
Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane

Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details

Keywords: ＂Cadre,＂; Entrepreneurship; Market Design; Digital Platforms; Strategy; Internet and the Web; Private Equity; Financial Services Industry; Real Estate Industry; United States

August 2013
Technical Note

Raising the Level of Abstraction

By: Willy Shih

This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details

Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

November 1999 (Revised June 2000)
Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas

VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details

Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

February 2023
Supplement

Astyanax Kanakakis at norbloc: A Founder's Experience with the DIFC Fintech Hive

By: Linda A. Hill and Lydia Begag

norbloc was founded in 2016 in Stockholm, Sweden, by Astyanax Kanakakis and his co-founders, Vitalii Demianets and Sam Saatchi. Kanakakis and Demianets got to work to address a key gap in the industry: Know Your Customer (KYC) data sharing. As the first distributed KYC... View Details

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

overly narrow goals. Consider the experience of Airbnb, which ran experiments to evaluate booking strategies but ignored the potential for discrimination. After research by Luca and colleagues found evidence of widespread discrimination... View Details

Keywords: by Danielle Kost

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details

Keywords: by Julia Austin

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

the wake of advances made in digital technology. "Fuji experienced the same situation that buggy whip manufacturers confronted when cars were invented," she says. "The difference is that there are dozens of additional... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

September 2013
Case

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details

Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving

01 Mar 2011
First Look

First Look: March 1

Author:Rosabeth Moss Kanter Publication:Harvard Business Review 89, no. 3 (March 2011) Abstract Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking.... View Details

Keywords: Sean Silverthorne

July 2009
Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen

Teaching Note for [709461]. View Details

Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry