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  • 29 Jan 2021
  • News

Holding Business to Account

consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
  • 20 Nov 2012
  • First Look

First Look: November 20

rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2002
  • News

Steven Murch: Philanthropist-in-Training

wrote his business plan, found a partner, and left Microsoft in 1997 in order to start VacationSpot, an online reservations network for consumers seeking to rent vacation properties. “We worked hard on it for three years,” states Murch.... View Details
Keywords: Margie Kelley; Construction of Buildings; Construction; Health, Social Assistance
  • July 2010 (Revised December 2010)
  • Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details
Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry
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  • 30 Sep 2024
  • News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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  • 01 Mar 2003
  • News

Inside the Revolution

consume carbon dioxide (i.e., greenhouse gas) and turn it into raw materials that could replace petrochemicals. The energy business, it seems, is destined to become driven by biology-based innovation. Developments such as these are all... View Details
Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services
  • 15 Nov 2020
  • News

Global Outposts Expand HBS’s Intellectual Footprint

of Business Administration; Emilie Billaud, assistant director; and Mette Fuglsang Hjortshoej, research associate. The case explores how Unilever, the UK-based consumer goods giant, has implemented an initiative to accelerate the speed of... View Details
  • December 2011
  • Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
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  • September 1984 (Revised May 1985)
  • Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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  • September 1984 (Revised December 1992)
  • Case

Federated Industries (A)

By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States
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  • 07 Oct 2013
  • Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

a path to the future.” Lassiter, the Senator John Heinz Professor of Management Practice in Environmental Management, has spent several years studying the intersection between entrepreneurial finance and environmental concerns. He... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

class grew with large disposable income, and these foreign brands returned, it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q: So at this very fortunate time, Ranjan Kapur comes... View Details
Keywords: by Sean Silverthorne; Advertising
  • April 2016 (Revised July 2019)
  • Case

"Doctor My Eyes"--The Acquisition of Bausch & Lomb by Warburg Pincus (A)

By: Nori Gerardo Lietz
In early 2010, senior partners at Warburg Pincus met to review a report on Bausch & Lomb Incorporated, the firm's largest investment at the time. Warburg Pincus had led a group of investors in acquiring Bauch & Lomb on October 26, 2007, taking the company private and... View Details
Keywords: Health Care; Mergers ＆ Acquisitions; Governance; Buyout; Private Equity; Finance; Mergers and Acquisitions; Corporate Governance; Health Care and Treatment; Reports; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
  • Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • December 1998
  • Article

Entrepreneurs and Business Performance in Nineteenth Century France

By: Tom Nicholas, Elisa Boccaletti and James Foreman-Peck
A popular explanation for the supposed "delayed industrialisation" of the nineteenth century French economy has been the inappropriate attitudes and actions of the managerial classes and family firms. To address these claims we model the supply and demand for... View Details
Keywords: Entrepreneurship; Performance; Economy; Management; Success; Opportunities; Management Analysis, Tools, and Techniques; Saving; Higher Education; Training; Demand and Consumers; France
Related
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

words, create a better end-to-end consumer experience, with the result being a larger, deeper pool of data to draw on and drive progress in new therapies. Data and analytics “It takes an abundance of data to answer the questions that... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

consumers who used to be loyal department store customers. "I think department stores are in the process of significant change," said Pat Chadwick, senior vice president of northeast regional stores for Bloomingdale's, at a... View Details
Keywords: by Julie Jette; Retail
  • 01 Oct 1997
  • News

Doing Something Real

finance software program, "Managing Your Money." For millions of Americans, Andy Tobias has become the funny and friendly advisor they depend on to make sense of the sometimes threatening, often inscrutable worlds of View Details
Keywords: Andrew Tobias (MBA '72)