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Show Results For
- All HBS Web
(5,292)
- People (24)
- News (1,813)
- Research (1,347)
- Events (17)
- Multimedia (262)
- Faculty Publications (862)
- 31 May 2019
- Video
Celebrating the 2019 Harvard Business School Commencement
- 22 Dec 2014
- Video
Suchita Prasad
- 25 May 2017
- Video
Celebrating the 2017 Harvard Business School Commencement
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 30 Apr 2025
- News
A Social Enterprise Talk in DC; Canadian Alumni Talk Trade; Meet the Leader: HBS Club of Colorado
DC Panel Looks at Social Enterprise in a New Government Landscape The HBS Club of Washington, DC teamed up with the HBS Social Enterprise Initiative (SEI) on April 2, to present an alumni panel discussion on social impact titled “New Perspectives in Social Enterprise,”... View Details
Keywords: Margie Kelley
- 29 May 2025
- Video
2025 Commencement Welcome Address
- 26 May 2022
- Video
2022 Welcome Address Jan Rivkin & Jana Kierstead
- 26 Mar 2024
- Video
Inspirational Women in Business
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Procter & Gamble: Marketing Capabilities." Harvard Business School Case 311-117, June 2011. (Revised May 2012.)
- 31 Jul 2015
- Blog Post
Transitioning From the Military to Business School
Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business school, David was commissioned... View Details
- 2 Jun 2010
- Keynote Speech
Creating Shared Value
Bishop William Lawrence University Professor Michael Porter of Harvard Business School spoke to an audience of senior corporate giving professionals at CECP's Corporate Philanthropy Summit on June 2, 2010 about the role of business in social and economic development.... View Details
Keywords: Creating Shared Value; Value Creation; Corporate Social Responsibility and Impact; Business and Community Relations; Society; United States
Porter, Michael E. "Creating Shared Value." Committee Encouraging Corporate Philanthropy, New York, NY, June 2, 2010.
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
makes them important partners for retail companies seeking to attract and retain talent. What Students Want HBS student interest in retail has remained steady over the past five years with approximately 3% of the View Details
Keywords: Consumer Products / Retail
- April 1995
- Supplement
Montague Corporation (B)
By: Norman A. Berg
Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case. View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Measurement and Metrics; Problems and Challenges; Bicycle Industry
Berg, Norman A. "Montague Corporation (B)." Harvard Business School Supplement 395-143, April 1995.
- 09 Oct 2015
- Video
Section: Not so easy
- 09 Jun 2022
- Video
Welcome to Career & Professional Development
- February 2020
- Supplement
Theranos: Who Has Blood on Their Hands? (B)
By: Nien-he Hsieh, Christina R. Wing and John Masko
This supplemental case tracks the results of the Colman and Taubman-Dye class action suit against Theranos as well as Theranos’ other legal challenges and chronicles the final demise of the company in 2019. View Details
Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Lawsuits and Litigation; Business Exit or Shutdown; Medical Devices and Supplies Industry; California; United States
Hsieh, Nien-he, Christina R. Wing, and John Masko. "Theranos: Who Has Blood on Their Hands? (B)." Harvard Business School Supplement 320-091, February 2020.
- July 1989 (Revised August 1993)
- Supplement
Kanthal (B)
By: Robert S. Kaplan
Describes actions taken by senior management of Kanthal after seeing the results of the newly installed account management system. Designed as a class handout. A rewritten version of an earlier case by the same author. View Details
Kaplan, Robert S. "Kanthal (B)." Harvard Business School Supplement 190-003, July 1989. (Revised August 1993.)
- June 1988 (Revised August 1988)
- Case
Alpha and Omega
Students will read the case and prepare an action plan for class. In class the students will discuss their action plan for the formation of a new company. View Details
Jick, Todd D. "Alpha and Omega." Harvard Business School Case 488-003, June 1988. (Revised August 1988.)
- 22 Dec 2014
- Video