Publications

February 2003 (Revised May 2003)
Case

Bombardier: Canada versus Brazil at the WTO

By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger

In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details

Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil

December 1989
Supplement

People Express Philosophy: Interview with Don Burr, Video

By: Michael Beer

Presents an interview with Don Burr as he reviews the philosophy of management and managements approach of People Express. View Details

Keywords: Management Style; Management Teams; Strategy; Goals and Objectives; Air Transportation Industry

December 1985 (Revised May 1986)
Case

Frontier Airlines, Inc. (B)

Describes events at Frontier from the time of the (A) case to the end of 1985. A brief description of regulations regarding the use of computerized reservations systems is also included. View Details

Keywords: Information Technology; Air Transportation Industry

July 1993
Case

Air Miles Canada

By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell

Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details

Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada

July 1978 (Revised January 1982)
Case

Swissair Engineering and Maintenance Department

By: Robert H. Hayes

Keywords: Air Transportation Industry

March 1986 (Revised February 1987)
Case

Air Canada: Organizing for Public Relations and Media Relations (A)

By: Stephen A. Greyser and Roy V. Eales

Keywords: Business Organization; Strategy; Air Transportation Industry

October 1992
Supplement

British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive

By: John P. Kotter

Keywords: Air Transportation Industry

January 1986
Background Note

Note on the U.S. Airline Industry in the 1980s

By: George C. Lodge and Charles C. Heckscher

Keywords: Air Transportation Industry; United States

October 1998 (Revised May 1999)
Case

"Friendly Skies, The": Welfare-to-Work at United Airlines

By: Rosabeth M. Kanter and Ellen Pruyne

In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details

Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (B), The

Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details

Keywords: Competition; Air Transportation Industry; United States

June 1988 (Revised August 1988)
Case

Air Canada: The Privatization Option

By: Malcolm S. Salter

Keywords: Competition; Corporate Governance; Privatization; Air Transportation Industry; Canada

September 1987
Case

USAir and Piedmont in the Airline Industry

By: Pankaj Ghemawat and Forest L. Reinhardt

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (B)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

January 2018 (Revised March 2019)
Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry