Publications

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

asks students to consider the operations and marketing of elBulli. There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper ingredients, improve his supply chain,... View Details

Keywords: by Julia Hanna; Food & Beverage

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

anymore, but it is a useful reminder of how high the stakes can be. Roscini: Normally the parties reach an agreement, ideally under the auspices and rules of the WTO. The problem is that nowadays trade wars may have unintended consequences that complicate their... View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

25 Jun 2020
News

Covering All Corners

affected by the significant disruptions in global supply chains. Unfortunately, being on the developing side of the world means your shipments get deprioritized first. Your supply View Details

March 2016 (Revised February 2021)
Case

Lotus F1 Team

By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details

Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Sports Industry; Entertainment and Recreation Industry

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

February 2025
Supplement

Intenseye: Powering Workplace Health and Safety with AI (B)

By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri

Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic that the Internet, which is... View Details

Keywords: by James Heskett

March 2018
Teaching Note

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte

Teaching Note for HBS No.718-438. View Details

October 2021
Supplement

Diversifying P&G's Supplier Base (B)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta

This (B) case accompanies the (A) case of the same title. View Details

Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio

December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

May 2008
Teaching Note

Vegpro Group: Growing in Harmony (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note for [508-001]. View Details

Keywords: Plant-Based Agribusiness; Customers; Production; Price; Ethics; Environmental Sustainability; Development Economics; Supply Chain; Agriculture and Agribusiness Industry; Europe; United Kingdom; Kenya

November 2019
Case

Hapag-Lloyd AG:Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney

A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details

Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany

June 1992 (Revised March 2006)
Case

Concordia Casting Company

By: F. Warren McFarlan

Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details

Keywords: Analytics and Data Science; Applications and Software; System; Information Technology; Change Management; Organizational Change and Adaptation; Leadership Style; Leading Change; Human Resources; Conflict and Resolution; Supply Chain Management; Accounting; Auto Industry

May 2011
Teaching Note

The Dutch Flower Cluster (TN)

By: Jorge Ramirez-Vallejo and Michael E. Porter

Teaching Note for 711507. View Details

Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya

27 May 2008
Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

Professor John Quelch provides some answers. Key concepts include: For decades, Ford has created specialized products for different countries while Toyota, Nissan, and Honda sold standard products under a single brand umbrella. Ford's strategy resulted in added... View Details

26 Sep 2023
Blog Post

Climate Week NYC 2023

highlighted the power of writing from diverse perspectives with the Imagine 2200 climate fiction project. Other discussions ranged from emissions from corporate finance, renewables and energy efficiency in supply chains, reinventing value... View Details

01 Jun 2009
News

The Maestro and the Market

experiences, you almost can’t listen to the customer.” Norton asks students to consider the operations and marketing of elBulli. There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry