Publications

May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

counterparts in other industries such as food and cleaning materials who talked about the dangers of chemical ingredients and the need for environmental sustainability, were often dismissed as crazy, or at best irrelevant. Today, many of... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the... View Details

Keywords: by Kara Baskin; Food & Beverage; Food & Beverage; Food & Beverage

February 2021 (Revised July 2024)
Case

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details

Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry; United States

14 Mar 2018
Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

professor at UBC. The research team recruited 96 heterosexual couples to participate in the study. The men were instructed to wear a plain white t-shirt for 24 hours, and to refrain from using deodorant, smoking, or eating foods like... View Details

Keywords: by Carmen Nobel

Benson P. Shapiro

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to... View Details

Keywords: by Michael Blanding

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

11 Mar 2024
Blog Post

A Day in the Life: Ben Hsieh

PM: Lunch time! I am a big meal prepper, so I heat up my food while most of my classmates grab a bite from Spangler. Today I’m grabbing lunch with a few friends that I met on a self-organized social impact retreat the summer before school... View Details

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

Web

Continuing Education - Business & Environment

opportunities across global and local food systems. The current environment presents many challenges but also new possibilities for firms that can embrace innovation, develop new strategies, deliver value, and build resilience. For more... View Details

03 Jul 2019
Cold Call Podcast

The Controversial History of United Fruit

Keywords: Re: Geoffrey G. Jones; Food & Beverage

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

The research provides food for thought as policymakers debate the efficacy and fairness of education initiatives like No Child Left Behind, the 2001 United States Act of Congress requiring federally funded public schools to administer... View Details

Keywords: by Carmen Nobel; Education

24 Jul 2012
First Look

First Look: July 24

PublicationsThe Need for Sector-Specific Materiality and Sustainability Reporting Standards Authors:Robert G. Eccles, Jr., Michael P. Krzus, Jean Rogers, and George Serafeim Publication:Journal of Applied Corporate Finance (forthcoming) Abstract Even though the... View Details

Keywords: Sean Silverthorne

06 Sep 2022
Blog Post

Student Spotlight: Summer Internships in Business & Environment

Section H), Summer Internship: ICM Mosaic Fellow / Summer Associate at Pangaea Ventures Pangaea is a hard-tech focused impact investor. For Pangaea, this means investing in companies across three key themes: food and water security,... View Details

May 2006 (Revised April 2009)
Case

Cola Wars Continue: Coke and Pepsi in 2006

By: David B. Yoffie and Michael Slind

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details

Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States

March 2014 (Revised March 2018)
Case

Red Bull (A)

By: Eric Van den Steen and Carin-Isabel Knoop

Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details

Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States