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    Mihir A. Desai

    Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

    • August 2012 (Revised November 2012)
    • Case

    Colorscope, Inc. (Abridged)

    By: V.G. Narayanan
    A small company in the graphic design business faces severe price competition. The company must respond by cutting costs and making process improvements. View Details
    Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry
    Related
    • March 1980 (Revised September 1982)
    • Case

    Parker Brothers (B)

    Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. View Details
    Keywords: Safety; Risk Management; Product; Consumer Products Industry
    Related
    • October 1987 (Revised January 1999)
    • Case

    Microsoft Corporation: The Introduction of Microsoft Works

    Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details
    Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States
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      Jonas Heese

      Jonas Heese is a Professor of Business Administration in the Accounting & Management (A&M) Unit at Harvard Business School.He serves as a course head of Financial Reporting and Control in the MBA core curriculum and teaches The Anatomy of... View Details

      • March 2023 (Revised May 2025)
      • Case

      On

      By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
      Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
      Related
      • September 2009 (Revised June 2011)
      • Case

      Mercury Athletic: Valuing the Opportunity

      By: Timothy A. Luehrman and Joel L. Heilprin
      In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details
      Keywords: Mergers ＆ Acquisitions; Sensitivity Analysis; Cost of Capital; Restructuring; Valuation; Cash Flow; Mergers and Acquisitions; Corporate Finance; Apparel and Accessories Industry
      Related
      • 08 Mar 2018
      • Cold Call Podcast

      Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?

      Keywords: Health
      • 08 Jul 2019
      • News

      Can Social Networks Improve Credit Access in Developing Countries?

        Ayelet Israeli

        Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
        Keywords: retailing; e-commerce industry; internet; automotive
        • October 2015
        • Case

        DPDHL Group: Employee Safety and Wellbeing

        By: John A. Quelch and Carin-Isabel Knoop
        Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
        Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
        Related
        • January 1995 (Revised September 2011)
        • Supplement

        Charlotte Beers at Ogilvy & Mather Worldwide (B)

        Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. View Details
        Keywords: Organizational Change and Adaptation; Advertising Industry; Public Relations Industry
        Related

          Emily Truelove

          Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

            Thomas R. Eisenmann

            Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

            Keywords: advertising; broadcasting; communications; computer; e-commerce industry; electronic publishing; electronics; entertainment; fiber optics; high technology; home video games; information technology industry; infrastructure industry; internet; journalism; media; motion pictures; music; publishing industry; semiconductor; software; telecommunications; television; video games
            • October 2009 (Revised April 2010)
            • Case

            Societe Generale (A): The Jerome Kerviel Affair

            By: Francois Brochet
            This case illustrates the tension/balance that firms with complex and risky business models must consider in designing their internal controls. It describes the environment in which a derivatives trader engaged in massive directional positions on major European stocks... View Details
            Keywords: Risk Management; Problems and Challenges; Complexity; Cost Management; Balance and Stability; Business Model; Design; Stocks; Crisis Management; Financial Markets; Consulting Industry; Europe
            Related
            • March 2007
            • Article

            Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms

            By: Julie Wulf
            I show that performance incentives vary by decision-making authority of division managers. For division managers with broader authority, i.e., those designated as corporate officers, both the sensitivity of pay to global performance measures and the relative importance... View Details
            Keywords: Motivation and Incentives; Performance; Risk and Uncertainty; Business Model; Globalization; Measurement and Metrics; Status and Position; Forecasting and Prediction; Business Divisions
            Related

              Design-Driven Innovation

              How to create innovations that customers do not expect, but that they eventually love? How to create products and services, that are so distinct from those that dominate the market and so inevitable that make people passionate?

              In a context where everyone is... View Details

                Feng Zhu

                Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details

                • 01 Sep 2016
                • Video

                HBS Peek Weekend

                  David Ager

                  David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details