Technology Platform - Publications - Faculty & Research

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

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October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

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July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

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August 2004
Case

Microsoft.NET (Abridged)

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms

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01 Mar 2023
News

The Latest Model

Prysm Group Cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging technologies Prysm Group cofounders Hurder (left) and Barrera: bringing an industry-agnostic approach to helping business leverage emerging... View Details

Keywords: Alexander Gelfand; blockchain; cryptocurrency; economic models; innovation; consulting; Management, Scientific, and Technical Consulting Services; Professional Services

January 2017 (Revised August 2019)
Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

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April 2016
Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas

In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details

Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India

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09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

bazaar—measure the exact difference between the price paid by a first-timer and the price paid by an experienced haggler. Stanton and Thomas obtained the complete database on all administrative support jobs between 2006 and 2010 on freelance View Details

Keywords: by Michael Blanding; Technology; Technology; Technology

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

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June 2022
Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details

Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

potential for multiple breakthroughs related to the specific tumor segmentation task of radiation oncologists while also addressing technological issues (e.g., reframing and conducting sequential competition phases). Lagace: What made... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

01 Sep 2016
News

The Big Business of Little Loans

Illustration by Alvaro Dominguez Illustration by Alvaro Dominguez Before launching Funding Societies, a crowdfunding platform for small businesses in Singapore and Indonesia, Kelvin Teo and Reynold Wijaya (both MBA 2016) visited major... View Details

Keywords: Nancy Miller

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

from a civic perspective, but I don’t think it is their responsibility as companies to fix it. (Thinkstock/Getty Images) (Thinkstock/Getty Images) The WeChat social media platform in China is investing heavily in original journalism. It... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

and I worked on an independent project on Cryptography and Ethereum sponsored by Marco Iansiti, who heads the Technology and Operations Management Unit and the Digital Initiative at HBS. Can you tell us about the internship you did... View Details

Keywords: Technology; Technology

February 2024
Case

Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry

By: Frank Nagle

In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details

Keywords: Digital Platforms; Resource Allocation; Standards; Business Strategy

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November 2012 (Revised August 2013)
Supplement

Global Unichip Corporation (B)

By: Willy Shih and Chen-Fu Chien

Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details

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September 2017
Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

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24 Apr 2014
News

Boutique workouts brought to the busiest people, at home

convenient online platform. “I’d love to create the official fitness platform for the Lean In generation, people want to stay active but have very little time,” says Kumar. In just her first two months of operation, with almost no... View Details

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Learn With Baker Library: Introduction to Capital IQ | Baker Library

Help Center Learn With Baker Library: Introduction to Capital IQ Learn With Baker Library is a library service that provides customized e-learning modules covering topics from in-depth database overviews, library resource tutorials, and lessons in research methods. We... View Details

March 2018 (Revised July 2018)
Case

Cadre

By: Thomas R. Eisenmann, Scott Duke Kominers and David Lane

Late in 2017, CEO Ryan Williams and his team debated whether Cadre should become not only a technology-enabled investment manager, but also an online trading exchange providing high levels of liquidity for investors in commercial real estate (CRE) equity. Cadre was a... View Details