Startup Marketing - Publications - Faculty & Research

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, Market Power, and Prices:... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

shift from her previous strengths to her new ambitions. At Path, a mobile application startup based in San Francisco, Cynthia joined as a business analyst, but during her five-year tenure, moved to design and product development, becoming... View Details

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

01 Mar 2017
News

Swimming with the Stream

(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details

Keywords: Dan Morrell

01 Jun 2013
News

Harvest Time

Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at... View Details

Keywords: social media; News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services

01 Mar 2011
News

Alumni Books

dilemmas. The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs by William H. Draper III (MBA '54) (Palgrave Macmillan) Draper looks at how the world of venture capital and entrepreneurship works.... View Details

March 1999 (Revised July 1999)
Case

Crunch

By: Paul W. Marshall and Jeremy Dann

Entrepreneur Doug Levine runs a fitness company with an incredibly powerful brand. His company leverages the brand to expand, both in terms of facilities and lines of business. But he may need to make significant organizational changes in order to continue the growth. View Details

Keywords: Buildings and Facilities; Organizational Change and Adaptation; Expansion; Business Growth and Maturation; Business Startups; Brands and Branding; Service Industry; Health Industry

Citation

Educators

Purchase

Web

Native American Heritage Month | Baker Library

Bureau's My Tribal Area data tool to view job and economic data on American Indian and Alaska Native tribal areas by state. Use Statista's "Consumer Insights" tool to unpack consumer attitudes and behavior for American Indians and Alaskan Natives. Research US-based... View Details

04 Sep 2019
News

Putting the Game Within Reach

Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is finding its way from the burgeoning... View Details

27 Apr 2017
News

Fellowship Fuels a Passion for a Career in Aviation

fellowship for students from emerging markets interested in careers in infrastructure- or property-related sectors. His second act also includes serving as a senior advisor to Global Infrastructure Partners, a private equity investor in... View Details

01 Oct 2024
Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health

11 May 2010
First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details

Keywords: Martha Lagace

02 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Energy

investing in energy through venture capital divisions. For startups in particular, Phillip noted that “As businesses are developing new services and products, they have needs for new hires who can help them in commercialization and View Details

Keywords: Energy / Cleantech

Web

Managing and Innovating in Financial Services - Course Catalog

and help firms and households save and manage risk. These financial services are provided in an array of organizations and structures – from fintech startups to private credit funds to multi-trillion-dollar global banks and large... View Details

July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

Citation

Educators

15 Feb 2000
Research & Ideas

The Right Connections

that whom you know can be just as important as what you know when trying to offset the uncertainty inherent in backing a high-risk startup in an initial public offering (IPO). "Our work suggests that the functional backgrounds or... View Details

Keywords: by Judith A. Ross

01 Jun 2025
News

For the Records

Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details

Keywords: Jen McFarland Flint; photos by Jeff Wilson; Arts, Entertainment