Online Marketing - Publications - Faculty & Research

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details

Keywords: by HBS Working Knowledge

April 2021
Article

A Model of Multi-Pass Search: Price Search Across Stores and Time

By: Navid Mojir and K. Sudhir

In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details

Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods

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15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details

Keywords: Sean Silverthorne

Web

Career Networking - Alumni

about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details

Keywords: Dina Gerdeman

26 Jan 2016
First Look

January 26, 2016

incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50401 forthcoming European Economic Review Taxation,... View Details

Keywords: Sean Silverthorne

07 Oct 2014
First Look

First Look: October 7

http://sloanreview.mit.edu/x/56113 Working Papers The Federal Reserve's Abandonment of Its 1923 Principles By: Rotemberg, Julio J. Abstract—This paper studies the persistence and some of the consequences of the eventual abandonment by the Federal Open View Details

Keywords: Sean Silverthorne

23 Jan 2024
News

A Wide Net

Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details

Keywords: April White

11 Jul 2006
First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details

Keywords: Sean Silverthorne

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Economic Research. 3. Algorithms are changing the pricing game “Firms are increasingly using pricing algorithms to set prices, especially in online markets. Pricing algorithms can enable better-targeted prices, but they also can... View Details

Keywords: by Danielle Kost

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details

Keywords: Dina Gerdeman

Web

Business for Social Impact | Social Enterprise | Harvard Business School

markets to create both economic and social value. Publications Corporate Ownership and ESG Performance By: Belen Villalonga, Peter Tufano and Boya Wang April 2025 | Journal of Corporate Finance Using a sample of 3083 firms from 62... View Details

13 Oct 2015
First Look

October 13, 2015

manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a... View Details

10 Mar 2015
First Look

First Look: March 10

By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—We report the results of an online survey, conducted on behalf of Harvard Law School, of 124 practicing attorneys at major law firms. The survey had two main objectives:... View Details

Keywords: Carmen Nobel

January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54546 Product Quality and Entering Through Tying: Experimental Evidence By: Kim, Hyunjin, and Michael Luca Abstract—Dominant platform businesses often develop products in adjacent markets to... View Details

Keywords: Dina Gerdeman

05 Dec 2022
Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

colleagues looked at data on 3 million employees who began working at Fortune 250 companies between 2017 and 2021, as well as the job requirements of more than 40 million online job postings. They focused on roles like office manager or... View Details

Keywords: by Pamela Reynolds

09 Oct 2012
First Look

First Look: October 9

maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that... View Details

Keywords: Sean Silverthorne

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

crisis—and was the second-biggest to fail ever. Analysts say SVB was largely unprepared for the Federal Reserve’s aggressive interest rate increases, which shrank the value of its investments. As word spread quickly online that the bank... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details