Online Marketing - Publications - Faculty & Research

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are... View Details

Keywords: by Michael Blanding; Food & Beverage

15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details

Keywords: Sean Silverthorne

27 Jun 2016
Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

practices require a certain level of competency and numeracy in the workforce.” The need for a skilled workforce to implement these management practices provides one explanation for why management differences aren’t so easily smoothed over through View Details

Keywords: by Michael Blanding

10 Apr 2012
First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer... View Details

Keywords: Carmen Nobel

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscientist and assistant professor in the Marketing unit at Harvard Business School, who conducted the research with Baba Shiv, a marketing professor and neuroeconomics expert at Stanford University's... View Details

Keywords: by Carmen Nobel; Retail

Web

Curriculum - Business & Environment

Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global growth in revenues and earnings through deep penetration in rapidly growing emerging View Details

01 Mar 2024
News

Game On

pickleball, a nascent market in which no one has the answers and the playbook has not been written. But reading the numbers, McCarthy sees an opening. The sport has a natural stickiness to it. Add to that the virtuous cycle of getting... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

and Hiring By: Stanton, Christopher T., and Catherine Thomas Abstract—New employers in a global online labor market are less likely to hire and, when they do, pay higher hourly wages than employers with... View Details

Keywords: Sean Silverthorne

Web

Winners & Runners-Up | New Venture Competition

lowest prices online and free 24 hour delivery. We're changing the lives of Brazilian moms one click at a time! MyTeksi Anthony Tan Hooi Ling Tan Adeline Chan Business Track Runner-Up MyTeksi has the vision of revamping the Malaysian taxi... View Details

September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy

Citation

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18 Nov 2014
First Look

First Look: November 18

Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 View Details

Keywords: Sean Silverthorne

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details

Keywords: by Kristen Senz; Retail; Service

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

poor performance. This should be based on metrics that are clearly tied to the company’s mission. Note that we say performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or View Details

Keywords: by Boris Groysberg and Robin Abrahams

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details

Keywords: by Lane Lambert

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Economic Research. 3. Algorithms are changing the pricing game “Firms are increasingly using pricing algorithms to set prices, especially in online markets. Pricing algorithms can enable better-targeted prices, but they also can... View Details

Keywords: by Danielle Kost

Web

Business for Social Impact | Social Enterprise | Harvard Business School

markets to create both economic and social value. Publications How Firms Respond to Worker Activism: Evidence from Global Supply Chains By: Yanhua Bird, Jodi L. Short and Michael W. Toffel 2025 | Faculty Research Social movement pressures... View Details

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

07 Oct 2014
First Look

First Look: October 7

http://sloanreview.mit.edu/x/56113 Working Papers The Federal Reserve's Abandonment of Its 1923 Principles By: Rotemberg, Julio J. Abstract—This paper studies the persistence and some of the consequences of the eventual abandonment by the Federal Open View Details

Keywords: Sean Silverthorne

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

is necessary ) or not for Americans to have. "There's been a lot of press coverage about how broadband internet, or the lack thereof, has hurt a lot of rural and lower-income Americans because they can't participate in an online... View Details

Keywords: by Rachel Layne

April 2021
Article

A Model of Multi-Pass Search: Price Search Across Stores and Time

By: Navid Mojir and K. Sudhir

In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details