Publications

Publications

Filter Results: (3,015) Arrow Down
Filter Results: (3,015) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 54 of 3,015 Results →
  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
Related
  • 04 Nov 2014
  • First Look

First Look: November 4

http://hbr.org/product/Teaming-at-Disney-Animati/an/615023-PDF-ENG Harvard Business School Case 515-003 MRC's House of Cards In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company View Details
Keywords: Sean Silverthorne
  • Web

Human Behavior & Decision-Making - Faculty & Research

Prices by Trend Cash Flows." Working Paper, June 2025. Khabar Lahariya By: Ranjay Gulati and Kanika Jain June 2025 | Case | Faculty Research Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for... View Details
  • Web

Research Services - Faculty & Research

and amplify learning for in-class, preparatory, and follow-up exercises. This team of instructional designers, content and media developers, graphic artists, and technologists help faculty, researchers, and program heads design and build... View Details
  • August 29, 2022
  • Other Article

Income Inequality Is Rising. Are We Even Measuring It Correctly?

By: Jon M. Jachimowicz, K. Blesch and Oliver P. Hauser
Income inequality is on the rise in many countries around the world, according to the United Nations. What’s more, disparities in global income were exacerbated by the COVID-19 pandemic, with some countries facing greater economic losses than others. Policymakers... View Details
Keywords: Income Inequality; Gini Coefficient; COVID-19 Pandemic; Government Administration; Equality and Inequality; Health Pandemics; Measurement and Metrics
Related
  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
Related

    Who Guarantees Your Workplace is Safe for Return?

    As we start to think about returning to work, shopping, and recreation, there is much talk about transformed... View Details

    • Web

    About - Business & Environment

    Jim Matheson on the MBA Elective Curriculum course Tough Tech Ventures, which will include supporting climate related topics. Richard Vieira (MBA 1995), Managing Director and Co-Head, Cowen Technology Media and Telecom Group Richard... View Details
    • 2023
    • Chapter

    Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

    By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
    he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
    Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
    Related
    • January 2022 (Revised April 2025)
    • Case

    Steem Versus Hive: Testing Blockchain Governance

    By: Shikhar Ghosh and Shweta Bagai
    This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
    Keywords: Blockchain; Mergers and Acquisitions; Values and Beliefs; Corporate Governance; Organizational Culture; Social and Collaborative Networks; Technology Industry
    Related
    • October 14, 2019
    • Article

    The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions

    By: Ethan Bernstein and Ben Waber
    It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and... View Details
    Keywords: Buildings and Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design
    Related
    • December 2011
    • Case

    Negotiating the Path of Abraham

    By: James K. Sebenius and Kimberlyn Leary
    The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details
    Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan
    Related
    • 30 Sep 2002
    • Research & Ideas

    Your Crisis Response Plan: The Ten Effective Elements

    responses. Response modules might include: facility lockdown, police or fire response, evacuation, isolation (preventing people from entering facilities), medical containment (response to significant epidemic), grief management, as well as external communication to... View Details
    Keywords: by Michael Watkins
    • 2012
    • Other Unpublished Work

    Strategic responses to collective activism in the U.S. biomass sector

    By: Shon R. Hiatt
    Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details
    Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States
    Related
    • March 2011 (Revised July 2011)
    • Case

    Vestas' World of Wind

    By: Thomas J. Steenburgh and Elena Corsi
    The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
    Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
    Related
    • 27 Jun 2005
    • Research & Ideas

    Asian and American Leadership Styles: How Are They Unique?

    other societies. Celebrity leadership is very different. It looks outside the company to the impact on others—customers and investors. The CEO becomes a star and is sought after by the media like a screen star. Ordinarily it requires good... View Details
    Keywords: by D. Quinn Mills
    • Web

    2023 Reunion Presentations - Alumni

    look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will we see bigger bets on likely... View Details
    • 17 Jan 2023
    • In Practice

    8 Trends to Watch in 2023

    As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
    Keywords: by Avery Forman
    • Web

    Skydeck - Alumni

    CEO Frank Lorenzo (MBA 1963) recounts the radical ideas and relentless negotiations that transformed the airline industry The Musts of 2024 Alumni recommendations from the year in media Solving the Underemployment Crisis More than half of... View Details
    • 21 Oct 2022
    • Research & Ideas

    People Trust Business, But Expect CEOs to Drive Social Change

    Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
    Keywords: by Scott Van Voorhis