Publications

03 Apr 2019
News

Disrupting the Single-Use Plastic Economy

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area... View Details

August 1998
Case

Electronic Commerce at Air Products

By: F. Warren McFarlan and Melissa Dailey

In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details

Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States

December 2007 (Revised February 2017)
Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details

Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom

February 2016 (Revised May 2016)
Case

Dinr: My First Start-up (A)

By: Shikhar Ghosh and Kristina Maslauskaite

In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details

Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food

08 May 2008
Working Paper Summaries

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

Keywords: by Dennis Campbell, Srikant M. Datar & Tatiana Sandino; Food & Beverage; Food & Beverage

Video

Hani Berzi

Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, discusses his company’s multi-price-point strategy for navigating high inflation in Egypt. View Details

November 1997
Case

Odwalla, Inc.

By: Ray A. Goldberg and Tom Clay

Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details

Keywords: Growth and Development; Crisis Management; Safety; Expansion; System Shocks; Food and Beverage Industry

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

December 2009
Article

From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities

By: Shon R. Hiatt, Wesley Sine and Pamela Tolbert

Keywords: Entrepreneurship; Opportunities; Society; Food and Beverage Industry

Read Now

25 Apr 2014
Video

Andrea Chermayeff - Making A Difference

February 2015 (Revised May 2017)
Case

Delhaize Group: Developing Leaders

By: Boris Groysberg and Sarah L. Abbott

Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details

Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Food and Beverage Industry; Food and Beverage Industry; Belgium

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

1985
Chapter

Restructuring Petrochemicals: A Comparative Study of Business and Government Strategy to Deal with a Declining Sector of the Economy

By: Joseph L. Bower

Keywords: Restructuring; Corporate Strategy; Government and Politics; Chemicals; Chemical Industry

04 Feb 2007
News

Call It the 'Andy Amendment'

Article

Entrepreneurship in the Large Corporation: A Longitudinal Study of How Established Firms Create Breakthrough Inventions

By: Gautam Ahuja and Curba Morris Lampert

We present a model that explains how established firms create breakthrough inventions. We identify three organizational pathologies that inhibit breakthrough inventions: the familiarity trap—favoring the familiar; the maturity trap—favoring the mature;... View Details

Keywords: Radical Innovation; Organizational Learning; Technology; Strategy; Corporate Entrepreneurship; Business Processes; Innovation and Invention; Chemical Industry

Read Now

July 2008 (Revised June 2012)
Case

Corruption in Germany

By: Rawi E. Abdelal, Rafael Di Tella and Jonathan Schlefer

Why do managers become corrupt? Does corruption ever pay? When do friendly relations cross into bribery? How can CEOs manage and prevent outbreaks of corruption? These and other questions are raised by three short case studies of corruption in Germany: at the global... View Details

Keywords: Crime and Corruption; Law; Managerial Roles; Practice; Conflict of Interests; Germany