Communication Technologies - Publications - Faculty & Research

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

acquisition for AmEx drops. This is, in fact, what American Express has found to be the case." Another example is Cisco Systems, which hosts online communication platforms for IT professionals whose companies use Cisco's computer... View Details

Keywords: by Carmen Nobel

18 Jun 2001
Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

Manufacturing and information technology these days go together like bread and butter. But it wasn't always so. As Professor David Upton pointed out in a Global Alumni Conference panel titled "E-Commerce and the New Operations,"... View Details

Keywords: by Jim Aisner

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication View Details

Keywords: Sean Silverthorne

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

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20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

accounting firms to deliver a truly integrated audit? One of the key new themes that emerged at the workshop was the role technology could play in gathering, organizing, and analyzing IR data. "Technologies not traditionally... View Details

Keywords: by Sean Silverthorne; Accounting

30 Nov 2021
Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny

TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details

Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media

Citation

April 1996 (Revised June 1996)
Background Note

Cleveland Turnaround (C), The: Facts and Figures

By: James E. Austin and Jaan Elias

Traces the Cleveland community's efforts to move the city from economic, social, and political crisis in the late 1970s into revitalization and progress in the 1980s and 1990s. Special attention is given to the role of business leaders and the public-private... View Details

Keywords: Leading Change; Analytics and Data Science; Economic Growth; Business and Community Relations; Cleveland

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24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

Wedgwood to Dell. Before leading a wide-ranging discussion that dipped into topics such as cultural literacy, the impact of the Internet, and the continuing importance of traditional communications channels, Koehn provided an historical... View Details

Keywords: by James E. Aisner

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

Summing Up Judging from responses to the June column, big ideas rank high on a list including technology and intellectual property as sources of competitive advantage. But they are only a starting point, outweighed by methods and the... View Details

Keywords: by James Heskett

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

being engaged and given incentive to change. I don't know what tool or technology could be used for that, but anything that improves communication between and with providers, that kind of standardization,... View Details

Keywords: Re: Karim R. Lakhani; Health

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

David Upton's Alumni Conference report on the state of information technology for business-to-business began with a lesson in technology history because, said the HBS professor, "understanding doesn't... View Details

Keywords: by Kenneth Liss

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and Company's European Operations. The drug... View Details

Keywords: by Sean Silverthorne; Technology; Technology; Technology; Technology

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

who took notice: Harvard Business School Professor Karim Lakhani. As a doctoral student at the Massachusetts Institute of Technology in the late 1990s, he took von Hippel’s class on innovation. After reading Lakhani’s paper describing the... View Details

Keywords: by Dina Gerdeman

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details

Keywords: by Donald Sull; Manufacturing; Transportation; Auto

December 2023 (Revised February 2024)
Case

Transforming Healthcare Delivery at Karolinska University Hospital

By: Susanna Gallani, Mary Witkowski, Elena Corsi and Nikolina Jonsson

The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs,... View Details

Keywords: Change Management; Transformation; Transition; Business Organization; Communication Strategy; Information Infrastructure; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Health Industry; Sweden; Europe

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11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details

Keywords: by Peter Jacobs

26 Mar 2014
Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

that you might be changing existing communication patterns among staff” One likely reason for the decline: processing electronic records can change the way staff members communicate with one another,... View Details

Keywords: by Dina Gerdeman; Health

May–June 2024
Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan

Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details

Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence

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October 2023 (Revised March 2024)
Case

GameStop: Social Media Finds a Cheat Code (A)

By: Joseph Pacelli and Sarah Mehta

This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by... View Details

Keywords: Value; Stocks; Financial Markets; Social Media; Investment; Applications and Software; Financial Services Industry; United States

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