Brand Strategy - Publications - Faculty & Research

November 2019 (Revised April 2021)
Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock

In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details

Citation

Educators

Purchase

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

program for youth living in the favelas of Rio de Janeiro. This work was deeply gratifying, and it also helped me realize that in order to be most effective and drive scalable impact, I needed to build strategic, analytical, and leadership skills. This need motivated a... View Details

22 Feb 2022
News

Breaking News

the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to consume... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

Web

Online Business in Society Courses | HBS Online

Certificate Courses (6) Business and Climate Change Professors Forest Reinhardt & Michael Toffel Prepare yourself and your organization for the business risks and opportunities created by climate change. 5 weeks, 5-6 hrs/week Enroll by March 13 $1,850 Certificate... View Details

Web

the Art of American Advertising - Advertising Products

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

very welcome surprise. Through HCI connections, I have been able to share patient engagement strategies with executives at several NPOs and meet with multiple biotech VCs, which has resulted in a promising biotech partnership. As we... View Details

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details

Keywords: Dina Gerdeman

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

the 2028 Games as well. Despite the cost involved, competition to host the Olympics will no doubt continue. Political and financial risks aside, it’s hard to think of a more visible branding opportunity for a city or country, Greyser... View Details

Keywords: by Julia Hanna; Sports

17 Aug 2010
First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

Web

Harvard Business School

general manager of OgilvyOne Consulting, responsible for creating new offerings in brand and marketing strategy development, planning, analytics, customer experience design, and database marketing. She began... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

paired student teams with technologies developed at the University, alongside an experienced industry mentor. The student teams were responsible for developing a commercialization strategy for the inventor and advancing the business plan.... View Details

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers. Entrepreneurs created loads of... View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

When our team reached out to 600 CEOs during the pandemic’s early stages to ask them about their greatest concerns, many cited communication with employees. While the right communication strategy has been critical during the pandemic, it... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

27 Aug 2013
First Look

First Look: August 27

jointly develops an offshore tract-performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid auctions for the rights to develop leases. By focusing on leases where one... View Details

Keywords: Sean Silverthorne

01 Dec 2022
News

Full Court Press

delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not have. Of course, global View Details

Keywords: Dan Morrell

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

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Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

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