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Show Results For
- All HBS Web
(1,500)
- People (10)
- News (414)
- Research (854)
- Events (6)
- Multimedia (15)
- Faculty Publications (486)
- Fast Answer
Sustainability Resources for HBS MBAs
network Aspen Institute Business & Society Program Company lists Dow Jones Sustainability Index FTSE4Good Calvert Responsible Index Events/Conferences Business for Social Responsibility (BSR) Cleantech Group Forum... View Details
- 01 Dec 2007
- News
A Call to Innovation
“wicked problems” will throw off an enormous amount of social and economic value, such as the start of new businesses and advances in fundamental research. The bottom line, says Kao, is that innovation pays. He points to the work of Nobel... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details
Keywords: Martha Lagace
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 01 Sep 2024
- News
3-Minute Briefing: Kruti Patel Goyal (MBA 2004)
My parents were in the hospitality business. They owned a motel, so we grew up working at the business as well as living at the business. I remember vividly some moments of really intense stress. And it was because my parents took a lot of risk to build the business.... View Details
Keywords: Sarah Wyman
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
and news to social media and video. That stability becomes easier to understand if you take into account that internet use inside most homes is an activity that takes place in little moments of free time... View Details
- 04 Feb 2014
- Blog Post
VCPE Club prepares for their annual conference…20 years and running!
Carlyle Group; Joe Baratta, Global Head of Private Equity for Blackstone; and Chamath Palihapitiya, Founder of Social Capital and Former Vice President of Facebook. This year introduces several new exciting panel topics, including... View Details
- 12 Jan 2015
- News
Good Investments
visits often require bus fare—while the Barared booths can be accessed on weekends and off-hours. And customers feel safe topping up their mobile phones here, says Reyes. They tell her that other companies take their money but fail to deliver the credits. Learn More... View Details
- May 28, 2019
- Other Article
How Russia Found a Disinformation Haven in America
By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- 30 Mar 2020
- Research & Ideas
Readers Ask: I Need Tips for Working at Home
Instagram and look for the “Office Hours” story series. You can also follow HBS Working Knowledge on Twitter (@HBSWK) and Facebook. About the Author Kristen Senz is a writer and social media editor for... View Details
Keywords: by Kristen Senz
- Web
A Marketing Revolution - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- October 2023 (Revised January 2025)
- Case
Sydney Loves Kevin
By: Ryan W. Buell and Himabindu Lakkaraju
Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
Rosabeth Moss Kanter: Because ideas move the world, and I wanted to move the world. I have a PhD in sociology, with a focus on social psychology and organizational behavior. Being a thought leader is a form of leadership, and I'm... View Details
Keywords: by Robin J. Ely
- Profile
Yazan Halwani
art based on the region’s visual and cultural elements, such as calligraphy. In 2017, for example, he painted a mural for the M.I.T. Media Lab’s “Defiance” event. Constructed once again of calligraphy, the mural represents a young... View Details
- 25 Feb 2020
- Research & Ideas
For Migrant Workers, Homesickness Can Reduce Productivity
more productive.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: FatCamera] Related Reading How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
traction So far, we were able to acquire a handful of paying customers and have several exciting testing days ahead. Additionally, we ramped up our social media presence (follow us on Instagram @getsmoodi)... View Details
Keywords: Entrepreneurship
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and View Details
Keywords: Deborah Blagg
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details