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  • All HBS Web  (5,776)
    • People  (25)
    • News  (984)
    • Research  (3,895)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,541)

Show Results For

  • All HBS Web  (5,776)
    • People  (25)
    • News  (984)
    • Research  (3,895)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,541)
← Page 53 of 5,776 Results →
  • 29 May 2018
  • News

How Amazon’s digital health moves could affect providers

  • 04 Jan 2018
  • News

How to Monetize Happiness

  • 20 Dec 2019
  • Video

HBS FIELD Global Capstone

  • 22 Nov 2022
  • Research & Ideas

When Agreeing to Disagree Is a Good Beginning

joined by Julia Minson, an associate professor of public policy at the Kennedy School who researches the psychology of disagreement at the Minson Conflict and Collaboration Lab, for “How to Engage in Productive Disagreement.” The event... View Details
Keywords: by Clea Simon, Harvard Gazette
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
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Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.

    Rebecca A. Karp

    Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

    • March 2006
    • Module Note

    Managing Innovation in an Uncertain World

    By: Alan D. MacCormack
    Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course... View Details
    Keywords: Innovation and Management; Problems and Challenges; Business Processes; Perspective; Opportunities; Risk and Uncertainty; Managerial Roles; Product Design; Business Startups; Organizational Design
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    MacCormack, Alan D. "Managing Innovation in an Uncertain World." Harvard Business School Module Note 606-103, March 2006.
    • October 2001 (Revised September 2022)
    • Case

    Le Petit Chef

    By: Alan D. MacCormack, Sandra J. Sucher and Suraj Rangashayi
    Brigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent... View Details
    Keywords: Production; Product Development; Projects; Planning; Research and Development; Performance; Problems and Challenges; Management Teams; Resource Allocation
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    MacCormack, Alan D., Sandra J. Sucher, and Suraj Rangashayi. "Le Petit Chef." Harvard Business School Case 602-080, October 2001. (Revised September 2022.)
    • February 2000 (Revised October 2000)
    • Case

    Open Market, Inc.: The E-Commerce Wars

    By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
    Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
    Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry
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    Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
    • 2023
    • Working Paper

    Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship

    By: Michael Ewens, Ramana Nanda and Christopher Stanton
    We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
    Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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    Ewens, Michael, Ramana Nanda, and Christopher Stanton. "Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship." Harvard Business School Working Paper, No. 20-119, May 2020. (Revised September 2023. Forthcoming at Journal of Finance.)
    • August 2016 (Revised March 2018)
    • Case

    Videojet (A)

    By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
    In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details
    Keywords: Managerial Processes; Conglomerates; Relational Contracts; Corporate Strategy; Business Conglomerates; Diversification; Management Practices and Processes; Strategy; Manufacturing Industry; United States
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    Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (A)." Harvard Business School Case 717-403, August 2016. (Revised March 2018.)
    • October 2001 (Revised November 2002)
    • Case

    Herman Miller(B): Creating Innovation Streams

    By: Sandra J. Sucher and Stacy McManus
    In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
    Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry
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    Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
    • 26 Nov 2018
    • HBS Seminar

    Emily Truelove, MIT Sloan School of Management

    • September 2009 (Revised March 2015)
    • Case

    eBay Partner Network (A)

    By: Benjamin Edelman and Ian Larkin
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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    Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
    • September 2024
    • Supplement

    Allbirds: Decarbonizing Fashion (B)

    By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
    The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
    Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
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    Toffel, Michael W., Kenneth P. Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (B)." Harvard Business School Supplement 625-004, September 2024.
    • December 2010 (Revised June 2014)
    • Supplement

    eBay Partner Network — slide supplement

    By: Benjamin Edelman
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry
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    Edelman, Benjamin. "eBay Partner Network — slide supplement." Harvard Business School PowerPoint Supplement 911-039, December 2010. (Revised June 2014.)
    • 06 Jan 2012
    • News

    A Digital Death? Why Kodak Stopped Clicking

    • May 2016 (Revised September 2016)
    • Case

    Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

    By: Rajiv Lal and Gamze Yucaoglu
    In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
    Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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    Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
    • 13 Sep 2021
    • Research & Ideas

    Science: The Unlikely Frontier for New Business Ideas

    shrinking product lifecycles and rapidly changing technology are under pressure to bring new goods to market faster. Corporate spending on research and development (R&D) in the United States has also... View Details
    Keywords: by Avery Forman
    • December 2014 (Revised August 2015)
    • Case

    Muñoz Group: Sustaining Global Vertical Integration Through Innovation

    By: Jose B. Alvarez and Annelena Lobb
    Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details
    Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America
    Citation
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    Alvarez, Jose B., and Annelena Lobb. "Muñoz Group: Sustaining Global Vertical Integration Through Innovation." Harvard Business School Case 515-011, December 2014. (Revised August 2015.)
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