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Show Results For
- All HBS Web
(1,910)
- People (19)
- News (573)
- Research (1,083)
- Events (4)
- Multimedia (26)
- Faculty Publications (865)
- 15 Dec 2024
- News
Origin Story: Tasila Banda (MBA/MPP 2025)
First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details
Keywords: Julia Hanna
- 01 Sep 2013
- News
The New Rules of E-Commerce
thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 14 Feb 2018
- News
A ‘Hopeaholic’ Promotes Diversity, Inclusion, and Equality in the Workplace
and equality is meaningful and challenging,” she adds. “I know my goal to develop organizations and society on this issue is a lofty one; and I may not be able to change the world, but I can sure keep the ball rolling.” Coleman began her career working in the View Details
- June 2024
- Teaching Note
Roku 2021
By: David B. Yoffie
Teaching Note for HBS Case No. 721-480. This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and... View Details
- June 2004 (Revised June 2006)
- Case
Scientific-Atlanta, Inc.
Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details
Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry
Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
about capturing value through intellectual property regimes, standards, and technology platforms. Digital convergence takes center stage in the final module. Convergence examples, suddenly, are plentiful. Computing and entertainment have... View Details
- 04 May 2021
- News
Legacy, Leadership, and Transformation at America's National Ballet Company
Keywords: Arts, Entertainment
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and a host of network television... View Details
Keywords: Arts, Entertainment
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
(Getty Images) (Getty Images) Sir David Clementi (MBA 1975), former deputy governor of the Bank of England and former chairman of Prudential, has been confirmed as the next chairman of the BBC. Clementi led a review of the BBC’s operations last year, which included his... View Details
Keywords: Arts, Entertainment
- 23 Nov 2015
- News
Inside Paddle8's Bid To Become The Internet's Auction House
Keywords: Arts, Entertainment
- 25 Jul 2013
- News
Maria Baibakova Is Finding Her Place in the Art World
Keywords: Arts, Entertainment
- Web
Joan Colligan Oral History - Business Education For Women At Harvard University | Harvard Business School
McKinsey & Company, Inc., as Vice President Marketing/Planning and Research for CBS/Sony Music Entertainment and as Managing Consultant of the Training and Organizational practice within The Human Resource Partnership (TRP), LLC. Her work... View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- 01 Sep 2014
- News
Feedback
percent. Screen Saver Re: AMC Theatres’ quest for a third place Very interesting story of what brick-and-mortar can do to compete in a tough video entertainment market. The puzzle is if this is a strategy of building better mousetraps or... View Details
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
wheel." — Jack Legare, the hero of Goddesses and Doormats, the forthcoming thriller by Norb Vonnegut (MBA 1986) What I'm Reading "An LA native, I thought I understood the entertainment industry—that is, until I read HBS professor Anita... View Details
Keywords: Maureen Harmon
- 14 May 2013
- First Look
First Look: May 14
Publications 2006 Henry Holt (Macmillan) Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment By: Elberse, Anita Abstract—What's behind the phenomenal success of entertainment... View Details
Keywords: Sean Silverthorne
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)